Reed's Emerges Stronger with 2024 Financial Results Unveiled

2024 Financial Performance Overview

Reed’s, Inc. (OTCQX: REED), a prominent name in the natural beverages sector, has unveiled its financial results for the fourth quarter and full year of 2024. The company, recognized for its handcrafted ginger beverages, is dedicated to enhancing its operational efficiency and profitability. During the fourth quarter, Reed’s recorded net sales of $9.7 million, although this reflects a decrease from $11.7 million in the same period the previous year.

Fourth Quarter Highlights

The fourth quarter figures highlight some noteworthy developments:

• Gross profit surged significantly to $2.9 million, escalating from $0.5 million, yielding a gross margin of 30% compared to 4% last year. This change is attributable to the elimination of one-time charges/fees from the prior year.
• Operational costs saw improvements, with delivery and handling expenses reduced by 10%, resulting in a cost of $3.00 per case.
• Despite a rise in selling, general, and administrative expenses to $4.1 million, Reed’s operating loss improved significantly to $2.9 million versus $5.0 million in the previous year.
• Modified EBITDA showed a promising shift, recorded at $(0.7) million compared to a gain of $43,000 in Q4 of 2023.

Full Year Financial Performance Analysis

For the entire year of 2024, Reed’s reported net sales of $37.9 million, down from $44.7 million the previous year. However, gross profit increased by 18% to $11.4 million, bolstered by an improved gross margin to 30% from 21.7%.

Improved Balance Sheet Strategies

Throughout 2024, Reed’s has been actively working to strengthen its balance sheet. The company successfully closed a $10 million private placement, along with securing new financing options that allow for strategic investment in inventory, marketing, and expansion.

• Total debt was significantly reduced to $9.6 million, down from $27.4 million the previous year.
• Cash reserves increased to approximately $10.4 million, allowing additional leverage for operational activities.

Norman E. Snyder, Jr., CEO of Reed’s, expressed optimism regarding the company’s trajectory, stating, "We're excited about the meaningful progress we've made in our operational efficiencies and overall financial footing. Our increased retail penetration places us in a promising position for growth across various platforms like Kroger, Costco, and Albertsons/Safeway, allowing us to establish a more robust market presence."

Strategic Leadership Moves

Further bolstering its operational capacity, Reed's welcomed new executives: Douglas W. McCurdy as CFO, and Salvatore Vassallo as VP of Operations. Both leaders bring extensive experience in finance and supply chain dynamics, which are anticipated to help refine efficiency and scalability within the company.

Product Line Expansion and Future Outlook

As Reed’s sets its sights on 2025, the company aims to build on its momentum by launching a new line of multifunctional beverages expected to debut soon. With over 8,000 points of distribution secured across key retailers nationwide, Reed’s is in a prime position to capture new market segments while addressing customer health consciousness with its innovative offerings.

The developments and strategic financial decisions made in 2024 position Reed’s Inc. favorably for a stronger future, opening doors for profitability and growth in the beverage sector.

Frequently Asked Questions

1. What were Reed’s net sales for Q4 2024?

Reed's net sales for Q4 2024 were $9.7 million, down from $11.7 million in Q4 2023.

2. How did gross profit change in 2024?

Gross profit in 2024 increased to $11.4 million, an 18% improvement from 2023.

3. Who has joined Reed's management team recently?

Douglas W. McCurdy has been appointed as CFO, and Salvatore Vassallo as VP of Operations.

4. What are Reed’s future product plans?

The company is set to launch a new multi-functional beverage line expected to enhance their product portfolio.

5. How is Reed's addressing operational costs?

Reed's has successfully reduced delivery and handling expenses, improving operational efficiency significantly.

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