Redfin Partners with Magnite to Enhance Audience Targeting
Redfin and Magnite Collaborate for Enhanced Advertising Solutions
NEW YORK – Redfin (NASDAQ: RDFN), a technology-driven real estate brokerage, is making headlines with its recent partnership with Magnite (NASDAQ: MGNI), the premier independent sell-side advertising company. This collaboration aims to innovate the landscape of advertising by granting marketers unprecedented access to targeted audiences throughout the homebuying journey.
Redfin Media, renowned for connecting brands with over 46 million discerning customers, is poised to utilize Magnite’s advanced programmatic technology. This partnership allows advertisers to engage with potential homebuyers at strategic moments, maximizing the impact of their marketing efforts. With such precise targeting, Redfin and Magnite are set to create a powerful advertising platform.
Unlocking Targeted Audiences with Technology
Under the aegis of this collaboration, advertisers can expect to reach highly engaged homebuyers and renters across various platforms. By utilizing Redfin’s vast network, which encompasses popular sites such as Rent.com, ApartmentGuide.com, and WalkScore.com, the partnership offers national reach while enabling hyper-local targeting—all in a secure and trusted environment.
Understanding consumer intent is central to this partnership. Redfin can pinpoint when individuals are moving, their intended destinations, and the types of homes they are seeking. This level of insight allows marketers to connect with valuable customers who might otherwise be challenging to reach.
Insights from Leadership
“As we build Redfin’s Commerce Media Network, we’re partnering with leading brands and platforms to connect high-intent homebuyers and movers with the right products and services at pivotal moments,” shared Conny Mirza, General Manager of Digital Ads and Partnerships at Redfin. This statement underlines Redfin's commitment to creating valuable connections in the real estate advertising sector.
Amit Grover, the Head of Programmatic Partnerships at Redfin, added, “Our collaboration with Magnite gives us the tools to package and activate that opportunity through scalable, transparent programmatic solutions.” This emphasis on transparency and scalability is crucial for the evolving digital marketplace.
Magnite's Role in the Partnership
Magnite is recognized as the world’s largest independent sell-side advertising company. By offering a comprehensive suite of solutions, Magnite enables publishers to monetize their content across multiple formats, including CTV, online video, display, and audio. As Magnite facilitates billions of transactions each month, its expertise is invaluable for enriching advertising experiences across channels.
Ashley Wheeler, Senior Vice President of the DV+ Platform at Magnite, remarked, “Redfin is a trusted source for millions of homebuyers and renters, and their insights provide advertisers with a unique opportunity to reach consumers at key decision-making moments.” This sentiment reinforces the significance of the partnership—creating more impactful advertising for both brands and consumers.
About Redfin and Its Services
Redfin operates as a technology-oriented real estate company, helping individuals navigate the process of finding homes through a variety of services including brokerage, rentals, lending, and title insurance. The company's platform, recognized as the number one real estate brokerage site in the country, allows customers to save significantly on fees with the help of top-notch agents. Furthermore, Redfin’s home-buying clients gain access to on-demand tours, expediting their journey to secure their ideal homes.
Since its inception, Redfin has saved clients over $1.8 billion in commissions, demonstrating its significant impact on the real estate market. With operations in approximately 100 markets across the U.S. and Canada and a workforce exceeding 4,000, Redfin continues to revolutionize how consumers approach home buying.
Contact Information
For further inquiries, you can reach out to:
Megan Hughes: mhughes@magnite.com
Nick Kormeluk: nkormeluk@magnite.com
Phone: 949-500-0003
Frequently Asked Questions
What is the purpose of the Redfin and Magnite partnership?
The partnership aims to enhance advertising strategies by allowing marketers to connect with homebuyers at key moments during their journey.
How many customers does Redfin connect with?
Redfin Media connects brands with approximately 46 million customers across various stages of their homebuying journey.
What type of advertising technology is used?
Magnite’s programmatic technology is utilized to enhance audience targeting and deliver more impactful advertising experiences.
In what markets does Redfin operate?
Redfin operates in roughly 100 markets across the U.S. and Canada, providing extensive real estate services.
Who can be contacted for media inquiries?
Megan Hughes can be reached via email at mhughes@magnite.com for media-related questions.
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