Recochem Evolves into Performance Fluid Experts Group: A New Era

Recochem Embraces Change with Performance Fluid Experts Group

A new identity reflects evolution as a worldwide industrial and mobility fluids innovator

MONTRÉAL /PRNewswire/ -- Recochem, a global leader in automotive and functional fluid solutions, has announced the consolidation of its well-known brands under a unified name: Performance Fluid Experts (PFX) Group™. This significant step marks a pivotal moment for the company, displaying its dedication to excellence in innovation and deep-rooted customer relationships.

The PFX Group™ encompasses a diverse and esteemed portfolio of brands, including Prestone®, Adam's Polishes®, HD Expert®, Holts®, Diggers®, OEM®, Engine Ice®, POR-15®, and Solvable®. These brands have been recognized across retail, industrial, eCommerce, and distribution channels for their advanced technologies and impeccable quality.

"PFX Group™ embodies our core values and mission - expertise, innovation, and a steadfast commitment to propelling our customers towards greater success," stated Jason Colwell, CEO of Recochem. "By merging under the PFX banner, we are signaling our position as a trusted leader that is well prepared to face future challenges with increased focus and agility."

The migration to the PFX Group™ identity is already in progress, with changes gradually emerging in materials, products, and communications. During this transition phase, the existing business unit websites and social media channels will remain fully operational. Despite the name change, the company's commitment to quality service and product excellence continues unchanged. Customers will notice no alterations in their daily interactions, as all current products, services, and contacts stay the same.

Colwell further remarked, "This new chapter reinforces our identity as a strategic partner that governs every facet of its operations, from formulation development to distribution, ensuring that our customers globally receive premier products and services."

Since its inception in 1951, Recochem has been at the forefront of high-performance fluid development and distribution. The company's role as a vertically integrated leader in fluid technologies was solidified with the acquisition of Prestone, enhancing its capabilities further. Backed by 17 manufacturing facilities worldwide and four research and development centers, the PFX Group delivers innovative solutions in automotive, industrial, and household fluid applications.

"PFX Group™ is a pledge to address the ever-changing requirements of our customers and industries," noted Colwell. "By fostering a culture of innovation and adaptability, we poised to lead the next wave of developments in fluid solutions."

About Recochem

Founded in 1951 and headquartered in Montréal, Recochem stands as a global leader in the manufacturing and distribution of aftermarket transportation and household fluids. Its extensive product range, including branded, private label, and bulk offerings, includes coolant, appearance products, windshield wash fluid, diesel exhaust fluid, and various household fluids alongside industrial chemicals. Recochem serves consumers and businesses globally through its operations in North America, Europe, Australia, and the Asia-Pacific region.

About Performance Fluid Experts (PFX) Group™

Performance Fluid Experts (PFX) Group™ is an innovative player in high-performance industrial and mobility fluids. Bringing together a trusted portfolio of brands such as Prestone®, Adam's Polishes®, HD Expert®, Holts®, Diggers®, OEM®, Engine Ice®, POR-15®, and Solvable®, PFX Group™ offers advanced and dependable solutions across retail, industrial, eCommerce, and distributor sectors. Headquartered in Montréal, the PFX Group is supported by global manufacturing sites and R&D centers, emphasizing quality, forward-thinking strategies, and service excellence that cater to the needs of customers worldwide.

Frequently Asked Questions

What prompted Recochem to unify under PFX Group™?

Recochem unified its brands under PFX Group™ to emphasize its expertise, commitment to innovation, and strength as a trusted partner in the fluid solutions industry.

What products will the PFX Group™ offer?

The PFX Group™ will continue to provide a wide range of products, including the celebrated brands Prestone®, Adam's Polishes®, and others, maintaining quality and reliability.

How is the transition to PFX Group™ affecting customers?

Customers will see no immediate changes in their interactions, as all products, services, and points of contact will remain the same during the transition.

When did Recochem change to PFX Group™?

While the transition process is actively happening, the specific date of the change is part of a gradual rollout of branding across various materials and communications.

What does the future hold for PFX Group™?

PFX Group™ aims to lead in fluid solutions through innovation and adaptability, meeting the evolving needs of various industries.

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