Reborn Coffee Expands Globally with Sichuan License Deal
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Reborn Coffee Expands Globally with Sichuan License Deal
Strategic Partnership with Chengdu Octaday Entertainment Group to Introduce Reborn Coffee's Specialty Experience to Sichuan's 83 Million People
BREA, Calif. — Reborn Coffee Inc (Nasdaq: REBN), a leading global specialty coffee brand, is excited to announce its significant expansion into the China market through a Master License Agreement with Chengdu Octaday Entertainment Group. Facilitated by Reborn China, this innovative partnership aims to create premier Reborn Coffee locations in Chengdu, a vibrant city rich in cultural heritage that is home to over 83 million residents.
This collaboration combines Reborn Coffee's extensive experience in retail coffee operations with the Chengdu Octaday Entertainment Group's strong influence in the region. Together, they aim to revolutionize the coffee culture in Sichuan, introducing an unparalleled specialty coffee experience to this dynamic province.
“We are thrilled to announce our flagship store in the renowned New Century Global Center, located in the core of Chengdu,” stated Jay Kim, CEO of Reborn Coffee. “This shopping center boasts the title of the world's largest, featuring an indoor water park, top-tier hotels, and entertainment facilities, making it an ideal setting for our flagship store. This location will mark a significant milestone in our expansion strategy, setting a high standard for future growth in Sichuan and beyond.”
Continuing its strategy for global outreach, Reborn Coffee has already secured licenses in Liaoning and Guangdong provinces. The company has ambitious plans for the next two years, aiming to open 100 new locations across these critical areas. This growth is driven by Reborn Coffee's innovative concept that successfully integrates coffee, tea, and baked goods into one extraordinary brand experience.
Reborn Coffee's aspirations extend far beyond provincial initiatives. The company has set a target of establishing over 300 locations worldwide over the course of the next two years, moving towards making Reborn Coffee a recognized name across the globe, from Asia to the Americas. As the brand continues to venture into new markets, it is poised to redefine the specialty coffee landscape on an international level.
Chengdu Octaday Entertainment Group
Chengdu Octaday Entertainment Group is a prominent player in China's entertainment and cultural sectors. Based in Chengdu, this company engages in various aspects of entertainment, including theme parks and cultural tourism. Known for developing and managing large-scale entertainment projects, it often incorporates elements of Chinese culture and history.
In addition to theme parks, Chengdu Octaday also creates multimedia content targeting both domestic and international audiences.
The Future of Reborn Coffee
The flagship store in Sichuan will set a new benchmark for subsequent expansions throughout the province and beyond. This ambitious move reinforces Reborn Coffee's ongoing commitment to quality and innovation, as well as fostering community connections. The flagship location, outfitted as a comprehensive brand center, lays the groundwork for broader growth in China, cementing Reborn Coffee’s presence in a rapidly expanding coffee market.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is dedicated to offering high-quality, specialty-roasted coffee through various retail outlets including cafés and kiosks. As an innovative company, Reborn Coffee aims for continual enhancement of the coffee experience by exploring new technologies and delivering top-notch service aligned with traditional brewing methods. Reborn Coffee’s unique approach includes innovative techniques for sourcing, washing, roasting, and brewing coffee beans, ensuring both precision and artistry in every cup.
Frequently Asked Questions
What is the significance of the Master License Agreement?
The Master License Agreement enables Reborn Coffee to establish premier locations in Sichuan, enhancing its global presence in the specialty coffee market.
Who is Chengdu Octaday Entertainment Group?
Chengdu Octaday is a major Chinese company involved in the entertainment and cultural industries, developing large-scale projects like theme parks.
What are Reborn Coffee's future expansion plans?
Reborn Coffee aims to open 300 locations worldwide within the next two years, enhancing its global footprint.
Where will the flagship store be located?
The flagship store will be positioned in the New Century Global Center, a prominent shopping and entertainment hub in Chengdu.
How does Reborn Coffee differentiate itself?
Reborn Coffee stands out through innovative sourcing, roasting, and brewing methods, combined with exceptional service and traditional techniques.
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