Rebel Foods Welcomes KKR’s Strategic Investment for Growth

Rebel Foods Welcomes New Investment from KKR

In a significant move to bolster its growth trajectory, Rebel Foods, a leading name in the internet restaurant sector, has secured an investment from the global investment firm KKR. This strategic partnership aims to facilitate Rebel Foods’ expansion, particularly in regions like India and the Middle East, while also augmenting its portfolio of food and beverage brands.

The Rise of Rebel Foods

Established in 2011, Rebel Foods has evolved from a quick-service restaurant to become the world’s largest multi-brand cloud kitchen platform. Today, it boasts 450 cloud kitchens and serves over 5,000 internet restaurants in more than 70 cities, stretching across territories like the UAE and the UK. With a loyal customer base exceeding two million, the company's unique technology stack allows it to optimize food delivery, demand forecasting, brand launches, and customer insights efficiently.

The Culinary Ecosystem of Rebel Foods

Rebel Foods has curated an extensive ecosystem of celebrated brands, including Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth, and even Wendy’s. This diverse range not only reflects its innovative approach but also caters to varied culinary preferences among consumers.

Leadership Voices on the Investment

Jaydeep Barman, Co-founder and CEO of Rebel Foods, expressed his excitement about KKR’s involvement, stating, “We are happy to welcome KKR as a strategic partner in our journey. Their investment is a testament to the inroads we have made towards our vision of building a stronger platform.” He emphasized that with KKR’s expertise, Rebel Foods aims to enhance its operational excellence and maintain its focus on innovation and sustainability.

KKR's Perspective

Similarly, Akshay Tanna, Partner and Head of India Private Equity at KKR, articulated the firm’s positive outlook on Rebel Foods. He remarked, “We are pleased to invest in Rebel Foods, using technology to deliver a range of cuisines and culinary experiences to consumers.” He underscored the commitment to utilize KKR’s resources to help the company scale its operations and meet consumer demands.

Investments in the Future

This recent investment is part of KKR’s broader Asia Next Generation Technology strategy, which aims to propel the growth of innovative companies throughout the Asia Pacific region. KKR’s previous equity investments in this domain include various successful ventures across the consumer technology and FinTech sectors.

Other Investments by KKR

Some notable names in KKR’s investment portfolio include SmartHR, a cloud-based HR management solution in Japan, MUSINSA, an online fashion platform in Korea, and Advanced Navigation, an AI robotics developer in Australia, among others. This highlights KKR's extensive commitment to fostering growth in diverse sectors.

Advisory and Industry Impact

As the transaction unfolds, it's noteworthy that Avendus Capital served as the exclusive financial advisor to Rebel Foods for this pivotal deal. Their expertise in guiding such significant financial movements underscores the growing emphasis on technology-driven solutions in the culinary industry.

About Rebel Foods

Rebel Foods stands as the world's leading internet restaurant company, bringing together an array of successful brands. Its innovative approach is showcased through the development of Rebel OS, a technology platform that supports the rapid launch and scaling of various brands. Currently operational in over 70 cities globally, Rebel Foods is determined to expand its footprint across international markets.

About KKR

KKR is recognized as a preeminent global investment firm that specializes in alternative asset management. With a focus on disciplined investment strategies and an aim to generate appealing returns, KKR fosters growth in its portfolio companies and their communities—demonstrating a commitment to excellence.

Frequently Asked Questions

What is Rebel Foods known for?

Rebel Foods is known as the largest multi-brand cloud kitchen platform in the world, serving a wide array of food brands.

What did KKR achieve through this investment?

KKR's investment in Rebel Foods aims to support its expansion and enhance its operational capabilities within the food industry.

Which brands are included under Rebel Foods?

Rebel Foods oversees multiple well-known brands including Faasos, Behrouz Biryani, Oven Story Pizza, and Wendy’s.

How does Rebel Foods utilize technology?

Rebel Foods employs a proprietary technology stack to optimize food delivery processes and facilitate demand forecasting.

What other sectors is KKR involved in?

Beyond food services, KKR invests in consumer technology, software, FinTech, and various other sectors across the Asia Pacific region.

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