Raptive Enhances Opportunities for Independent Creators
Raptive Enhances Opportunities for Independent Creators
Raptive has taken significant steps to empower the next wave of independent creators by expanding its network. This expansion involves welcoming websites that achieve at least 25,000 monthly pageviews, thereby giving them invaluable access to Raptive's elite monetization platform, insightful analytics, and a range of brand partnership opportunities.
Commitment to High-Quality Creators
As a frontrunner in championing the open web, Raptive's decision reflects its ongoing commitment to enhance the experiences of high-quality creators and independent publishers. This initiative aims to help these creators grow their businesses and foster strong online communities, while simultaneously providing advertisers with enhanced access to trusted and engaged audiences across premium digital spaces.
The Trustworthiness of Creator Websites
Recent research from Nielsen indicates that consumers regard creator websites as significantly more trustworthy—67% more to be precise—compared to content found on social media platforms. Furthermore, ads featured on creator sites show impressive metrics, delivering 70% higher ad recall and fostering a 77% stronger brand connection among audiences.
Empowering Top-Tier Creators
Marc McCollum, Chief Growth Officer at Raptive, remarked, "The open web thrives when authentic, high-quality creators succeed." Through this new phase, Raptive is not only empowering emerging creators but also offering advertisers expanded access to high-performing sites that facilitate meaningful connections.
A Diverse Community of Creators
With this expansion, numerous emerging and niche creators in sectors like entertainment and sports will gain access to a vibrant network comprising over 6,000 distinguished creators across various categories, including Food, Entertainment, Sports, and Lifestyle. Together, these creators attract an impressive 226 million monthly unique visitors.
Maintaining High Standards
To ensure quality and safety, each creator is carefully vetted through a thorough, multi-step review process. This rigorous evaluation guarantees that every website meets Raptive's high standards of originality and brand safety, further supporting a healthy and thriving internet.
Advocating for Creator Rights
This recent announcement follows Raptive’s proactive initiative called Terms of Content Use, designed to protect creators from unfair practices such as AI scraping. This reinforces the company's leadership in advocating for creators' rights while fostering a fair and prosperous digital environment.
About Raptive
Raptive is an innovative media company dedicated to content creators, hosting one of the largest and most diverse online audiences. By merging its position as the largest ad management platform with extensive monetization and audience support, Raptive empowers creators to convert their passions into sustainable independent businesses and brands. The company's creator-first approach has resulted in over $3.6 billion paid to creators, solidifying Raptive as a top contender among global online media properties, particularly in the Food, Family, and Lifestyle sectors. Raptive also serves as a premium partner for advertisers aiming for genuine engagement with enthusiastic and varied audiences. To find out more about Raptive’s mission to build a sustainable digital future, please visit Raptive.com.
Contact Information
For inquiries, you can contact Stephanie Woodin at Swoodin@raptive.com or call at +1 424-209-5764.
Frequently Asked Questions
What is the purpose of Raptive's network expansion?
The expansion aims to empower independent creators by providing them access to monetization resources and brand partnerships.
How does Raptive maintain quality among its creators?
Raptive implements a multi-step vetting process to ensure that each creator meets high standards of originality, quality, and brand safety.
What is the significance of creator websites in terms of trust?
Creator websites are perceived as 67% more trustworthy and 56% more credible than content shared on social media.
What benefits do advertisers gain from Raptive's creator network?
Advertisers benefit from access to highly engaging and trusted audiences, leading to better ad recall and stronger brand connections.
What does Raptive's Terms of Content Use initiative involve?
This initiative aims to protect creators from AI scraping and to advocate for creators' rights while ensuring a fair digital landscape.
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