Raptive Partners with TripleLift for Enhanced Media Buying
Raptive has officially announced its new partnership with TripleLift, an innovative advertising technology platform. This collaboration will enhance media buying processes and support the unique needs of diverse creators, ensuring they receive the visibility and revenue they deserve.
Significance of the Partnership
As a leader among minority-owned supply-side platforms, TripleLift brings to the table its expertise in programmatic advertising. This partnership is designed to ensure that budgets aiming to target specific consumer markets can seamlessly flow into Raptive's diverse inventory, which is critical for advertisers looking to meet their supplier diversity goals.
What Raptive Represents
Raptive is recognized for representing more than 500 minority-owned websites, collectively reaching around 58 million engaged users across 27 different market verticals. This extensive reach allows advertisers to engage with a wide audience while promoting inclusivity in advertising.
Creating Opportunities for Diverse Voices
According to Thomas Brandon, the economic inclusion lead at TripleLift, this collaboration is a natural alignment in their mission to support diverse-owned businesses. By leveraging Raptive's resources and strong relationships with independent creators, the partnership aims to create more successful digital advertising campaigns that highlight diverse voices.
Empowering Underrepresented Creators
Marla Newman, Raptive’s EVP of Sales, expressed that both Raptive and TripleLift share a commitment to enabling underrepresented creators. The Raptive Represents program is structured to provide comprehensive advertising solutions that empower creators from varied backgrounds. This alliance is expected to enhance client outcomes while fostering authentic representation in advertising.
About TripleLift
TripleLift is more than just an advertising platform; it seeks to change the landscape of digital advertising through quality creative content, actionable data, and intelligent targeting strategies. With more than 1 trillion ad transactions every month, it serves top brands looking to connect with audiences across various formats including online video and native ads. Their dedication to innovation and support for minority-owned businesses aligns with their commitment to economic inclusion.
About Raptive
Raptive strives to empower creators by providing unique tools and solutions, appealing to one of the internet's most diverse audiences. As an ad management platform, Raptive has facilitated over $2.5 billion in earnings for creators, establishing itself as a top-tier online media entity. The company emphasizes a creator-first approach, making it a key player for advertisers looking for deeper engagement with passionate audiences.
Frequently Asked Questions
What is the goal of the Raptive and TripleLift partnership?
The partnership aims to support underrepresented creators by enhancing media buying processes, ensuring diverse voices are integrated into advertising strategies.
How many websites does Raptive represent?
Raptive represents more than 500 minority-owned websites, reaching an audience of approximately 58 million people across various verticals.
What makes TripleLift stand out in the ad tech industry?
TripleLift is notable for being the largest minority-owned supply-side platform, focusing on inclusivity and supplier diversity in advertising.
What unique solutions does Raptive provide for creators?
Raptive combines its status as a leading ad management platform with monetization strategies and audience-growth solutions, aimed at turning creators' passions into sustainable businesses.
How does this partnership benefit advertisers?
Advertisers benefit from increased access to diverse-owned media inventory and enhanced strategies to engage with varied consumer demographics effectively.
