Rally House Grows by Welcoming Two New Retail Brands

A New Chapter for Rally House

Rally House, a family-owned national sports apparel retailer, is making waves in the retail market with its exciting new acquisitions. This expansion comes via the purchase of two esteemed family-owned stores, symbolizing a strategic effort to deepen its roots in various local communities.

Acquiring Beloved Family Retailers

Among the new additions are Best of Big Red and Gold Country, both well-respected in their regions for their dedication to serving college sports fans. These stores not only represent brands but capture local history and tradition through the unwavering service they provide to their loyal fan bases.

Best of Big Red Acquisition

Recently, Rally House acquired Best of Big Red, a beloved retailer for Nebraska Cornhuskers merchandise located in Lincoln. This store has been a central hub for students, alumni, and avid fans looking to celebrate their love for the Cornhuskers. With this acquisition, Rally House broadens its presence in Nebraska to seven locations, ensuring an even greater choice for fans.

Welcoming Gold Country

In another strategic move, Rally House completed the acquisition of Gold Country, well-known for operating Goldy's Locker Room catered to Minnesota Golden Gophers supporters and UW Shops for Wisconsin Badgers followers. Both brands have built deep trust in their communities by offering authentic fan gear and personalized service. The addition of Gold Country brings five new store locations in Wisconsin and four in Minnesota to Rally House’s impressive portfolio.

Growth in Store Locations

The acquisition of these two reputable retailers signals significant growth for Rally House, as new stores across multiple states have been integrated into its network. In total, the retailer now boasts 11 stores in Wisconsin and nine stores in Minnesota, all committed to the goals of showcasing team pride and providing high-quality products.

Staying True to Community Values

David Barth, VP of Ecommerce and Marketing at Rally House, expressed pride in taking over these family-operated businesses, emphasizing that community commitment is at the heart of Rally House's mission. The company has always strived to operate under the same principles of care and dedication that these prior owners embraced so inherently.

Transitioning to the Rally House Brand

As these new stores transition to the Rally House brand, customers can anticipate an experience that blends the same local spirit and personal service they've come to cherish with a broader selection of merchandise. Fans ownership means maintaining the values of their community while introducing fresh offerings from a wider array of licensed apparel and gear.

About Rally House

Rally House, a proud family-owned retailer based in Lenexa, Kansas, is well-known for offering a vast selection of apparel, gifts, and home décor that represents local sports teams from NCAA, NFL, MLB, NBA, NHL, and MLS. Growing rapidly, Rally House operates more than 300 locations across 27 states, continuing to expand its reach and strengthen community ties.

Frequently Asked Questions

What is Rally House known for?

Rally House specializes in offering a wide range of apparel and merchandise for local sports teams while emphasizing community-focused service.

What recent acquisitions has Rally House made?

Rally House recently acquired family-owned retailers Best of Big Red and Gold Country, expanding its presence in Nebraska, Wisconsin, and Minnesota.

How many stores does Rally House operate now?

Rally House now operates over 300 stores across 27 states, with significant expansions in Nebraska, Wisconsin, and Minnesota.

What can customers expect from the newly acquired stores?

Customers can expect the same commitment to community and local service, combined with a greater assortment of merchandise from the Rally House brand.

How does Rally House support local communities?

Rally House supports local communities by focusing on local pride and providing authentic products that reflect the spirit of local sports teams.

About The Author

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