Raffles Hotels & Resorts Launches Unique Butler Service Campaign
Raffles Hotels & Resorts Launches Unique Butler Service Campaign
'The Butler Did It' features Waris Ahluwalia and Robert Rabensteiner, designed by Trey Laird and Dylan Don, capturing the essence of luxury and service.
Experiencing the Extraordinary
Raffles Hotels & Resorts is thrilled to unveil its newest campaign, 'The Butler Did It,' celebrating its legendary Butler Service. This luxurious initiative is brought to life through an extraordinary team of creative talents who have crafted a memorable experience tailored to inspire guests at every turn.
Celebrities at the Forefront of the Campaign
Under the visionary guidance of Trey Laird, combined with the artistic lens of photographer Dylan Don, the campaign showcases renowned personalities such as designer and actor Waris Ahluwalia and fashion icon Robert Rabensteiner. They embody the quintessential Raffles experience, alongside model May Siu, while celebrated model Tim Easton takes center stage as the Butler.
Visual Storytelling and Design Innovation
Rabensteiner, who also lent his styling expertise to the project, injects a modern, fashion-forward flair into the visuals. Set against the iconic backdrop of Raffles Singapore, the flagship property synonymous with exceptional Butler Service since its inception in 1887, this campaign centers around a compelling narrative: Raffles Butlers anticipate the needs of their guests, creating moments of surprise and delight as if 'The Butler Did It' before the request even arose.
A Global Campaign Celebration
This captivating initiative is tailored to resonate globally, launching across various channels including print media, digital video, online displays, and social media. Raffles' bold and vibrant aesthetic, intertwined with wit and charm, is what defines this campaign.
Connecting Experience with Heritage
Omer Acar, CEO of Raffles Hotels & Resorts, emphasizes the essence of the campaign: "Memorable engagement is at the heart of our Butler Service. Through creativity and artistry, we manifest this distinctive experience that Raffles offers its guests. The Butler becomes the hero, promising surprising moments that enhance guest enjoyment." This campaign not only captures the ethereal aspects of the guest experience but also reflects Raffles' commitment to delivering an indulgent yet personal stay.
Expansion and Future Endeavors
As Raffles continues to expand its global footprint with notable openings in various cosmopolitan cities, the 'The Butler Did It' campaign invites travelers to immerse themselves in the world of elegance and glamour synonymous with Raffles. With future locations anticipated in prominent destinations, guests are encouraged to explore how each stay can exceed expectations, bolstered by a bright, playful spirit.
Trey Laird articulates his vision, stating, "Raffles is renowned for its rich heritage, yet it embodies a contemporary approach. The essence of this campaign, 'The Butler Did It,' plays on the whimsical possibilities of what a stay at Raffles could blossom into, helping guests realize their dreams of exceptional service." A commitment to hospitality and creativity illuminates the ethos behind this remarkable initiative.
About Raffles Hotels & Resorts
Since its establishment in Singapore in 1887, Raffles Hotels has signified a realm where history unfolds, ideas flourish, and legends are born. Each majestic location serves as a canvas of elegance and charm, dedicated to nurturing fine art and culture. Raffles believes in supporting local communities through initiatives aimed at preserving the arts and the environment—creating an authentic experience that welcomes guests as friends and family. The brand's presence spans across key international cities, fostering community and culture while enhancing the guest experience.
Frequently Asked Questions
What is the essence of Raffles' new campaign 'The Butler Did It'?
The campaign celebrates the legendary Butler Service at Raffles Hotels & Resorts, showcasing how Raffles Butlers anticipate guests' every need to create unforgettable experiences.
Who are the key personalities featured in the campaign?
The campaign stars Waris Ahluwalia, Robert Rabensteiner, May Siu, and Tim Easton, who plays the role of the Butler.
When and where will the campaign be launched?
The 'The Butler Did It' campaign will be launched globally across multiple platforms, including print, digital media, and social channels.
What does Raffles Hotels & Resorts represent as a brand?
Raffles signifies luxury, elegance, and a commitment to exceptional hospitality, combining rich heritage with modern experiences in stunning locations around the world.
How does the campaign reflect Raffles’ guest experience philosophy?
The campaign embodies Raffles' philosophy by illustrating the enchanting interactions facilitated by Butlers, promoting a sense of warmth and unexpected delight throughout guests' stays.
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