Radius Insights Launches Radius Tech for Enhanced Growth
A focused expansion of Radius' technology expertise to help tech brands make smarter, faster growth decisions.
Radius Insights has officially introduced Radius Tech, a new technology practice dedicated to assisting tech brands in navigating the complexities of market research. This initiative aims to facilitate better decision-making processes in the technology sector.
The Foundation of Radius Tech
By merging Radius' vast experience with the 25-year history of Illuminas North America, a well-respected consultancy in technology research, Radius Tech seeks to offer a distinctive set of services tailored to tech brands. This collaboration leverages deep industry expertise, enabling a streamlined approach to product, brand, go-to-market strategies, and customer experience.
Rob Wengel, CEO of Radius Insights, emphasizes, "Technology brands don't thrive just by accumulating data; they excel by making informed decisions quickly." He further explains that Radius Tech consolidates their extensive technological experience into a dedicated framework that empowers tech companies to cut through the clutter, turning insights into actionable strategies that affect markets and drive business outcomes.
The Unique Approach of Radius Tech
Recognizing that technology demands a different approach compared to traditional research categories, Radius Tech is structured to accommodate the intricate nature of tech buying cycles. As purchasing decisions grow longer and increasingly complex, innovation accelerates, requiring teams to adapt continuously. Carrie Angiolet, Managing Director of Radius Tech, notes, "Tech companies don’t operate by the same manual as other sectors. Our research methods are aligned with how technology functions, ensuring insights are directly applicable to everyday business challenges."
This new division integrates a combination of secondary data, third-party sources, and custom analytics. It pairs human expertise with advanced artificial intelligence to filter through the vast noise in technology markets, providing clients with actionable, predictive insights essential for growth.
Jay Shutter, CTO of Radius Insights, adds, "Technology companies depend on data, but true growth comes from informed decisions. Radius Tech synthesizes product, customer, and market signals into a cohesive intelligence platform that empowers teams to stop guessing and start executing strategies that fuel growth."
About Radius Insights
Radius Insights is a global leader in market research and insights consultancy, committed to helping brands adapt to evolving challenges. By fusing tailored research methodologies with state-of-the-art AI and analytical strategies, Radius empowers organizations to uncover growth opportunities and achieve meaningful business results. The company has broadened its scope of expertise through strategic acquisitions, including Strive Insight, 7th Sense, and Illuminas North America. These enhancements allow Radius to provide deep insights across diverse sectors such as technology, automotive, retail, and healthcare.
Understanding Radius Tech
Radius Tech is specifically crafted for technology brands. It focuses on providing market research and customer insights that are essential for informed decision-making. As a part of Radius Insights, it aims to drive growth across various operational facets, including product development, brand strategy, and enhancing customer experience.
Frequently Asked Questions
What is Radius Tech?
Radius Tech is the newly established technology division of Radius Insights, focused on delivering specialized market research and customer insights for tech brands.
How does Radius Tech benefit technology companies?
It provides tailored insights to help tech companies make informed decisions rapidly, adapting to the unique dynamics of the technology sector.
Who leads Radius Tech?
The division is managed by Carrie Angiolet, a co-founder of Illuminas North America, who brings extensive expertise in technology research.
What services does Radius Tech offer?
Radius Tech offers integrated research solutions combining data analytics, human expertise, and AI, aimed at delivering actionable insights.
How has Radius expanded its capabilities?
Radius has enhanced its offerings through acquisitions, allowing for comprehensive insights across multiple industries, including technology and healthcare.
