Radius Insights Launches Radius Tech
A focused expansion of Radius' technology expertise aims to help tech brands make smarter, faster growth decisions.
Radius Insights recently unveiled the launch of Radius Tech, a dedicated technology division within Radius designed to deliver precise market research and customer insights specifically tailored for technology companies. This initiative extends Radius’ commitment to advancing technology insights.
The Integration of Expertise
Radius Tech merges Radius' extensive network of global technology specialists with the established legacy of Illuminas North America. With over 25 years of experience, Illuminas is recognized as a leading consultancy in technology research, and its integration creates a unique offering aimed at supporting product, brand, go-to-market (GTM), and customer experience (CX) teams.
Understanding Unique Technology Challenges
Rob Wengel, CEO of Radius Insights, emphasizes that technology brands don't succeed merely by accumulating data; the key lies in making informed, rapid decisions. He states, "Radius Tech formalizes the extensive technology expertise we've cultivated over many years into a dedicated practice that equips tech companies to navigate the complexities of the market and transform insights into impactful business decisions."
Technology purchasing cycles often diverge from traditional models; they are more intricate and driven by advanced innovation, along with a tech-savvy customer base that is discerning and heavily influenced by broader ecosystems and direct product experiences. Radius Tech was established to address these unique dynamics in the technology sector.
A Tailored Research Approach
Carrie Angiolet, the Managing Director of Radius Tech and a co-founder of Illuminas North America, highlights the necessity for adaptation in research methods tailored to technology firms. She explains, "As researchers with profound technology knowledge, we customize every engagement based on the realities of the tech landscape, providing insights that teams across product, marketing, and customer experience can leverage for improved decision-making." Radius Tech focuses on integrating various data sources, combining third-party information with internal data, AI insights, and advanced analytics to distill meaningful insights from vast amounts of data.
Driving Growth Through Decisions
Jay Shutter, CTO of Radius Insights and another co-founder of Illuminas, underscored the relationship between data and the decision-making process. He noted, "Technology companies thrive on data, but true growth stems from decisive actions. Radius Tech binds product, customer, and market signals into a cohesive intelligence framework, enabling teams to transition from uncertainty to strategic agility, thereby enhancing growth potential."
About Radius Insights
Radius Insights is a global consultancy specializing in market research and insights, aiding brands in navigating complex business environments, spotting growth prospects, and achieving measurable results. By merging customized research with cutting-edge AI and analytics, Radius generates insights that drive smarter, quicker business decisions. The company's expertise extends across technology, automotive, retail, CPG, financial services, healthcare, B2B, and consumer markets due to its strategic acquisitions of Strive Insight, 7th Sense, and Illuminas North America.
About Radius Tech
Radius Tech serves as the technology-focused division of Radius Insights, providing experts in market research and customer insights geared towards enhancing decision-making for tech brands. The aim is to foster growth through informed product, brand, and customer experience strategies.
Frequently Asked Questions
What is Radius Tech?
Radius Tech is a newly launched division within Radius Insights focused on providing market research and customer insights tailored specifically for technology brands.
Who is leading Radius Tech?
Carrie Angiolet, the Managing Director of Radius Tech and co-founder of Illuminas North America, leads the division to ensure research methodologies are customized for the tech industry.
How does Radius Tech enhance decision-making for tech companies?
Radius Tech combines various data sources and leverages AI and analytics to provide insights that empower tech companies to make informed and rapid decisions.
What challenges does Radius Tech address in technology research?
Radius Tech acknowledges that technology buying cycles are complex and tailored research is essential to address the unique realities of tech firms.
How does Radius Insights support global markets?
Radius Insights combines advanced research methodologies, AI, and industry experience to help global brands adapt to evolving market landscapes and seize growth opportunities.
