Radico Khaitan Launches Barrel Blush: A New Whisky Experience
Radico Khaitan Introduces Barrel Blush at Whisky Live Paris
PARIS--Radico Khaitan Limited (NSE: RADICO), a renowned name in the Indian Made Foreign Liquor (IMFL) segment, has unveiled its newest creation, the Barrel Blush, at Whisky Live Paris 2024. This distinguished expression of Rampur Indian Single Malt Whisky was presented at the esteemed international spirits tasting event held at La Grande Halle de La Villette in Paris, showcasing a commitment to quality and innovation in whisky crafting.
Experience the Unique Flavors of Barrel Blush
The Rampur Barrel Blush is a testament to Radico Khaitan's dedication to exceptional whisky production. This unique single malt whisky undergoes a meticulous maturation process, starting in American Bourbon barrels, which infuse it with rich notes of vanilla, oak, and enticing spices. The whisky then undergoes a final maturation in Australian Shiraz wine casks, adding an exciting layer of ripe berries and dark fruit flavors, rounded off with a gentle tannic touch. This innovative technique allows each sip to exhibit varying degrees of depth and complexity, making every tasting experience a delightful journey.
Words from Leadership
Mr. Sanjeev Banga, President of International Business at Radico Khaitan, expressed the significance of this launch: "As the whisky consumer market continues to evolve, the release of Rampur Barrel Blush demonstrates our dedication to innovation and excellence while allowing whisky enthusiasts globally to appreciate our craftsmanship."
Echoing his sentiments, Mr. Kunal Madan, Vice President of International Business, noted, "Whisky Live Paris 2024 serves as a vital platform for unveiling new releases like our latest Rampur expression, Barrel Blush. Our team has invested considerable passion in this blend, meticulously exploring unique maturation techniques that honor our heritage."
Sensory Exploration of Barrel Blush
The sensory journey begins with the nose, where the balanced aromas of tropical fruits and delicate floral notes meld with smooth malty tones and rich oak undertones. The double oak selections impart subtle vanilla notes and caramel hints, combined harmoniously with dried dark fruits and a hint of spiciness from the Shiraz wine casks. The oak characteristics from both maturation processes converge to create a delightful aromatic profile, inviting whisky lovers to savor this incredible creation.
Tasting Notes
The palate experience is elegantly sweet, showcasing a seductive blend of fruity and spicy flavors that excite the taste buds. The notable influence of Shiraz wine provides a robust body, creating an impressive depth and a perfectly balanced experience between richness and complexity.
The finish is prolonged and indulgent, offering a lingering essence that leaves a memorable impression well after the last sip, making the Barrel Blush truly unforgettable.
Continuing Innovation at Rampur Distillery
Through this unique expression, Rampur Distillery further establishes its prestige in the whisky world, continuing its tradition of innovation and quality. This newest release not only highlights the craftsmanship that goes into every bottle but also reaffirms its position as a key player in the global whisky market.
About Radico Khaitan
Radico Khaitan Limited stands as one of the oldest and largest Beverage Alcohol firms in India, having commenced operations in 1943. Over the decades, the company has achieved remarkable growth by building its brand equity in international markets. Currently, Radico Khaitan exports its brands to more than 100 countries and features its products in 25+ Travel Retail locations.
Frequently Asked Questions
What is Barrel Blush?
Barrel Blush is a new expression of Rampur Indian Single Malt Whisky, characterized by a unique maturation process involving American Bourbon and Shiraz wine casks.
Where was Barrel Blush launched?
The official launch of Barrel Blush took place at Whisky Live Paris 2024.
Who are the leaders behind this launch?
Key figures include Mr. Sanjeev Banga, President of International Business, and Mr. Kunal Madan, Vice President of International Business at Radico Khaitan.
What flavor notes can I expect from Barrel Blush?
Expect notes of vanilla, oak, ripe berries, and dark fruits, along with a balance of tropical fruit aromas and floral hints.
Is Radico Khaitan involved in international markets?
Yes, Radico Khaitan has successfully built its brand recognition and currently exports to over 100 countries worldwide.
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