RaceTrac's Innovative Shift to In-House Label Printing Solutions

RaceTrac's Innovative Move to In-House Printing Operations

RaceTrac has taken a significant step in enhancing its operational effectiveness by transitioning its label printing activities in-house. By utilizing the advanced Epson ColorWorks on-demand color label printers, the national convenience store chain is streamlining its operations, cutting costs, and minimizing inefficiencies.

Embracing Change: The Need for In-House Production

After years of relying on third-party providers for shelf strips, RaceTrac decided to revamp its printing process. This decision stemmed from a desire to improve flexibility and control over their production capabilities. The switch to ColorWorks has dramatically decreased production times from weeks to just a couple of days, allowing RaceTrac to respond quickly to the ever-changing needs of its stores.

The Power of On-Demand Printing Technology

The introduction of the ColorWorks printer has changed the landscape of how RaceTrac produces shelf tags. These are not your average labels; instead, they are vibrant, two-foot or four-foot synthetic tags that display detailed product information, which makes a visual impact for customers. This approach not only enhances the shopping experience but also helps the shelf stocking process for employees.

Enhancing Customer Experience through Innovation

Jonah Whigham, RaceTrac's space management manager, highlighted the company's goals to boost profits and improve customer interactions. By shifting to in-house production, RaceTrac can now produce better-designed strips that include barcodes, ordering identifiers, and even high-resolution images of the products. This transformation not only assists customers in locating products but also simplifies the inventory replenishment process.

Collaboration for Success: RaceTrac and Epson

To ensure the best possible implementation of the ColorWorks system, RaceTrac partnered with Epson and Integrated Productivity Systems (IPSi). Their joint efforts focused on creating a seamless experience that connects the printers with advanced label and data collection software. This collaborative work aimed to meet RaceTrac's unique operational needs.

The Impact of Integration on Efficiency

With this new setup, RaceTrac has gained flexibility and increased control over its label production. Rick Schilling, IPSi's president, pointed out the previous challenges RaceTrac faced with their shelf tag printing operations. Now, the team can print labels when required while still having the option to use commercial printing for larger projects. Customizing the tags has become seamless, aiding in targeted marketing and testing.

Whigham noted that the ability to view and adjust strip files prior to printing has changed the game for RaceTrac. The company can now quickly produce replacement tags, significantly reducing turnaround times from weeks to just one day.

A Proven Cost-Saving Solution

Bringing production in-house has led to substantial cost savings for RaceTrac. Whigham reported that the company has reduced total shelf tag labeling costs by approximately 50% over the past year. This substantial reduction equates to savings exceeding $250,000, showcasing the financial advantages of their new operational strategy.

Future Prospects: Continued Growth and Innovation

As RaceTrac continues to leverage the capabilities of the Epson ColorWorks on-demand color label printers, the company stands poised for further growth. Stevi Sterns, product manager at Epson America, expressed enthusiasm about the future, emphasizing how this technology facilitates innovation and efficiency for retailers.

About RaceTrac, Inc.

RaceTrac, a family-owned business founded in 1934, has established itself as a significant player in the convenience retail sector. With over 800 locations across 13 states, the company is noted for its competitive fuel prices and diverse food and beverage offerings. Employing more than 10,500 individuals, RaceTrac is known for its commitment to customer service and operational excellence.

About Epson

Epson stands as a global leader in technology, focusing on solutions that enhance the quality of life and business processes. As they aim for sustainability and innovation, Epson continues to seek ways to create a better world through their products and solutions.

Frequently Asked Questions

What motivated RaceTrac to bring label printing in-house?

RaceTrac sought to enhance its operational flexibility and control, alleviating reliance on third-party providers for shelf tags.

How has the ColorWorks printer improved RaceTrac's operations?

The ColorWorks printer has drastically reduced production time, enabling RaceTrac to produce shelf tags in just two days compared to weeks previously.

What are the benefits of using high-resolution images on shelf tags?

Using high-resolution images on tags improves the customer shopping experience by making product details easily identifiable, facilitating fast decision-making.

What financial impact has the switch to in-house printing had for RaceTrac?

RaceTrac has saved approximately 50% in labeling costs over the past year, totaling more than $250,000 in savings.

How do partnerships enhance RaceTrac's printing capabilities?

By collaborating with Epson and IPSi, RaceTrac has integrated advanced technology that meets their specific needs, improving efficiency and operational capabilities.

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