Quartile's Latest Findings Drive Retail Media Marketing Success
Quartile's 2024 Retail Media Pulse Report Insights
New Research Highlights Key Trends and Highest ROI Channels in Retail Advertising
Quartile, known as the world’s largest retail media optimization platform, has released its insightful report titled "2024 Retail Media Pulse Report: Insights and Outlook." This comprehensive study presents valuable information for marketers and brands to successfully navigate the competitive landscape of retail media in the upcoming period.
Research Overview
The research was conducted through a survey by an independent firm, targeting nearly 150 leaders in U.S. retail marketing across various business sizes, including SMBs and enterprises. The findings revealed that over 75% of marketers expressed satisfaction with how retail media contributed to meeting their company goals, with Amazon Ads and Google Ads standing out as the most effective channels for ROI.
Key Insights from the Report
The "2024 Retail Media Pulse Report" provides a detailed analysis of how different market segments utilize multi-channel strategies to increase sales, promote brand awareness, and engage with consumers effectively. It highlights essential channels for budget allocation and the transformative role AI is poised to play in enhancing retail media strategies. Marketers are utilizing an average of four retail media channels, making multi-channel success a critical component of their strategies.
Dominant Channels for Retail Media
According to the research, Amazon Ads and Google Ads are consistently recognized as the top performers for delivering high ROI. While these two channels are leading, others like Meta Ads also play a significant role, particularly for mid and upper funnel conversion efforts.
Financial Insights and Future Competition
The positive sentiment surrounding retailers’ returns on investment indicates a forthcoming increase in spending through Q4 and into the next year. Marketers must carefully select effective channels and make informed decisions regarding ad budgets to maintain their competitive edge.
AI's Impact on Retail Media Success
A widespread agreement emerged among respondents regarding the necessity for innovative solutions, particularly the integration of AI. Real-time targeting and enhanced personalization are expected to be pivotal for future strategies in retail media. With this shift, businesses are likely to increase their investments in AI technologies, viewing them as a vital aspect of their marketing efforts.
Strategic Planning and Growth
As Sylvio Lindenberg, CMO and Co-Founder at Quartile noted, understanding how one’s retail media activities align with broader industry trends is key for growth planning. The report presents actionable insights aimed at helping brands refine their marketing strategies, ensuring greater success as they move forward.
While the complete report is available for download, the key findings serve to provide not just direction but also motivation for publishers and advertisers alike.
About Quartile
Quartile is a trusted partner for achieving multichannel e-commerce success, utilizing patented AI technology to manage extensive annual ad spending exceeding $2 billion for over 5,300 brands and sellers globally. The platform's capabilities cover major marketplaces and advertising channels, offering retailers innovative solutions for budgeting and ad management.
Frequently Asked Questions
What does Quartile's 2024 Retail Media Pulse Report focus on?
The report details insights and outlooks for retail media, highlighting trends and strategies for achieving higher ROI.
How many marketers were surveyed for this report?
Nearly 150 U.S. retail marketing leaders participated in the survey.
What are the top performing channels for retail media according to the report?
Amazon Ads and Google Ads are identified as the leading channels for ROI in retail media.
How does AI influence retail media strategies?
AI is seen as crucial for real-time targeting and personalized marketing solutions, impacting future retail media leaders.
Why is understanding industry trends important for marketers?
It helps in strategic planning and aids businesses in adapting their tactics to remain competitive in the evolving market.
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