Quarterhill's iTHEIA™ AI Systems Transform Traffic Monitoring

Quarterhill Supplies iTHEIA™ AI Systems for Traffic Efficiency
Quarterhill Inc. will provide 15 portable iTHEIA™ video-based AI traffic count and classification systems to enhance the operational efficiency of the Minnesota Department of Transportation. This cutting-edge technology promises a transformative approach to traffic monitoring.
What is iTHEIA™?
iTHEIA is not just another traffic measurement tool; it is a self-contained, non-intrusive traffic classifier that sets a new benchmark for safety, operational efficiency, and accuracy in traffic data collection. By employing advanced artificial intelligence, iTHEIA systematically counts and classifies various vehicle types, including cars, trucks, buses, RVs, and motorcycles.
Empowering Agencies with Reliable Data
Operating on a powerful edge computing platform, iTHEIA guarantees high precision and stability without the need for constant internet connectivity. It allows transportation agencies to acquire critical data without the need for cloud processing, thus presenting a reliable and independent system that can also connect to a network for easy data access when required.
Enhancing Road Safety and Management
By implementing iTHEIA systems, transportation agencies such as the Minnesota Department of Transportation can significantly enhance road safety and traffic management. Meeting federal reporting requirements is paramount for these agencies, and iTHEIA is specifically trained to classify vehicles according to the Federal Highway Administration's standard 13-Class scheme.
Simplified Data Collection
The Portable iTHEIA system is optimized for short-term deployments, making it an easy solution for gathering data from several locations. The elimination of in-road sensors not only drives down costs but also boosts safety, as users do not need to risk their safety by setting up operations on busy roads.
Voices from the Field
Commenting on the deployment, John Hackett from the Minnesota Department of Transportation said, "iTHEIA is a game-changer for us. Deploying this AI classifier device is fast and simple – setup in under 30 minutes – and it watches over three lanes of traffic without risking our staff's safety on busy roads." He went on to highlight the importance of the iTHEIA AI Classifier in providing essential counts for FHWA 13 Class categories on complex roadways.
Significant Milestone for Quarterhill
Chuck Myers, CEO of Quarterhill, emphasized the importance of this order, stating, "MnDOT's purchase of multiple portable iTHEIA units marks a significant milestone for Quarterhill. It reflects our commitment to revolutionizing traffic data using AI and advances our partnership with the state, illustrating our dedication to pioneering safety, efficiency, and accuracy in traffic data collection."
About Quarterhill Inc.
Quarterhill is a prominent provider in tolling and enforcement solutions within the Intelligent Transportation System (ITS) sector. The company aims for technology-driven global leadership in ITS through organic growth and a strategy that focuses on acquisitions to capitalize on lucrative growth prospects in ITS and its adjacent markets. Quarterhill is publicly traded on the TSX under the symbol QTRH and on the OTCQX Best Market under the symbol QTRHF.
Frequently Asked Questions
What technology does iTHEIA™ use for traffic classification?
iTHEIA™ uses advanced artificial intelligence and edge computing to classify and count various vehicle types accurately.
How does iTHEIA™ ensure data accuracy?
The system operates independently from cloud processing, which enhances its reliability and ensures accuracy in data collection.
What is the significance of the FHWA 13-Class scheme?
The FHWA 13-Class scheme categorizes vehicles for federal reporting purposes, enabling better traffic management and road safety initiatives.
Why is iTHEIA™ considered a game-changer for traffic data collection?
iTHEIA™ is noted for its ease of deployment, speed, and ability to monitor multiple lanes of traffic securely, which drastically reduces operational risks and costs.
How does Quarterhill plan to grow in the ITS market?
Quarterhill intends to pursue a strategy driven by technical innovations, strategic acquisitions, and a focus on expanding their tolling and enforcement solutions globally.
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