PVOLVE Names Jesse McBain as Chief Operating Officer for Studio Development
PVOLVE, a leader in functional fitness methods focused on strength, mobility, and stability, has announced the appointment of Jesse McBain as Chief Operating Officer for Studio Development. This strategic role aims to propel the brand’s growth in studio expansion and franchise development, marking a key step in their national advancement.
Driving the Vision for Growth
In his new position, McBain will take charge of overseeing the franchise ecosystem and the development of new studios. His efforts will concentrate on enhancing operational support systems and creating scalable infrastructures that ensure long-term profitability for franchisees while maintaining the cherished principles of the PVOLVE approach.
"We are entering a pivotal time for growth at PVOLVE, and strategic expansion is essential for sustaining our success," remarked Julie Cartwright, the President of PVOLVE. "Jesse’s extensive expertise in the franchise industry and his collaborative ethos are invaluable to our franchise partners, ensuring they have the best tools without compromising on the quality of the studio experience.”
McBain's Wealth of Experience
Bringing over two decades of franchise leadership experience, McBain has a diverse background that includes executive roles at various well-known brands. His experience spans across global giants and health-centric organizations, with notable positions at Papa John's and Pause Studio, where he held the role of Senior Vice President of Franchise Operations & Development. McBain's unique perspective, having worked both as a franchisor and a franchisee, equips him with a comprehensive view of what franchise owners need to thrive in different growth stages.
Strong Growth Momentum for PVOLVE
PVOLVE is experiencing significant momentum, reflected in impressive growth across both its digital platforms and physical studio locations. In the most recent year, digital membership surged by 40%, while studio memberships grew by 33%. The revenue from franchises saw a remarkable increase of 115%. This consistent upward trend underscores the effective blend of high-quality in-studio experiences and a dynamic digital framework, driven by a growing consumer interest in functional strength training that prioritizes long-term health.
Expanding Studio Presence
The brand currently boasts 32 studio locations throughout North America, operating in vibrant markets such as New York, Los Angeles, and Chicago. PVOLVE has successfully awarded 80 franchise territories and is actively working on developing more than 50 additional studios, with plans to open two new locations each month. Upcoming studio openings are planned in cities like Charlotte and Seattle, further fortifying the brand's footprint.
“PVOLVE has created a unique identity not just with its workout style, but through its intentional approach to expansion,” stated McBain. “I aim to ensure that franchise partners are fully supported with robust systems, clear communication, and excellence in operations, all while consistently delivering a high-quality experience for our members.”
Commitment to Wellness and Growth
PVOLVE's innovative method integrates resistance training with mobility and stability elements, fostering strength that aids in daily activities, alleviates joint stress, and supports longevity. The brand’s expansion efforts are deeply rooted in its commitment to wellness—especially women’s health—and sustainable business practices, concentrating equally on the success of franchise partners and positive outcomes for its members.
About PVOLVE
Established in 2017 by Rachel Katzman, PVOLVE is recognized as the pioneering company in movement longevity, underpinned by a methodology that intricately weaves together strength, mobility, and stability training. The organization employs patented resistance tools and functional movement techniques to enhance members' physical capabilities. The PVOLVE Method enjoys endorsement from a Clinical Advisory Board composed of expert physicians and trainers who specialize in human physiology and biomechanics. A hallmark partnership in 2023 with actress Jennifer Aniston has highlighted the brand’s transformative impact on fitness, with her acclaim for the method as "a game changer." Offering a blend of over 1,700 on-demand workouts and a live virtual studio experience, PVOLVE continues to grow its presence with significant plans for further expansion.
Media Contact
For more inquiries, contact Autumn Communications. PVOLVE Phone: 872-250-8713.
Frequently Asked Questions
Who is the new COO of PVOLVE?
Jesse McBain has been appointed as the Chief Operating Officer for Studio Development at PVOLVE.
What is PVOLVE's main focus?
PVOLVE focuses on functional fitness, emphasizing strength, mobility, and stability to enhance overall health and movement longevity.
How many studios does PVOLVE currently operate?
PVOLVE operates 32 studios across North America.
What kind of training methodology does PVOLVE promote?
PVOLVE promotes a unique method that blends resistance training with mobility and stability to foster long-term health benefits.
What recent changes have occurred at PVOLVE?
With McBain's appointment, PVOLVE aims to accelerate its expansion and enhance operational frameworks for franchisees.
