PureRed Strengthens Leadership Team with Strategic Appointments
PureRed Expands Leadership Team with New Appointments
PureRed, a premier advertising, marketing, and technology partner, has announced significant changes to its executive team. This strategic adjustment comes as part of the company’s vision to enhance its client services and innovate within the industry. Kevin Kincaid and Genna Carlson have been named Managing Directors, while Dan Weil steps in as the Executive Vice President of Client Partnerships.
Leadership Insights from President Heather Collins
Heather Collins, President of PureRed, expressed excitement about the new appointments. "We are thrilled to welcome such exceptional leaders into these key roles at PureRed," she stated. Each leader brings a unique mix of experience and a strong commitment to PureRed’s mission. Their combined expertise will be instrumental in driving the company’s growth trajectory, improving client relationships, and fostering innovation.
A Visionary Leader: Kevin Kincaid
Kevin Kincaid is no stranger to PureRed. Having been with the company for over 20 years, his promotion to Managing Director reflects his longstanding dedication and vision. Kincaid is known for building dynamic relationships with high-profile clients and leading transformative innovation teams. "I'm honored to take on this role," said Kincaid, reinforcing his commitment to delivering exceptional experiences for clients.
Welcoming Genna Carlson to PureRed
Joining Kincaid as Managing Director is Genna Carlson, whose 18 years of experience in leading high-performance teams for renowned CPG brands bring a fresh perspective to PureRed. Carlson’s innovative strategies have garnered multiple industry accolades, showcasing her commitment to excellence. "I’m thrilled to join PureRed," she remarked, highlighting her eagerness to push creative boundaries with her new team.
Dan Weil: The New Executive Vice President
Dan Weil rounds out the new leadership appointments as Executive Vice President of Client Partnerships. With over 25 years of diverse experience in sales and marketing, Weil is well-prepared to drive PureRed’s client engagement strategies. His extensive background in both agency and client-side environments equips him to tackle client challenges and offer transformative solutions. "Building strong, lasting connections is in our DNA," Weil explained.
CEO Brian Cohen's Vision for the Future
As PureRed expands its leadership team, CEO Brian Cohen emphasized the company's commitment to evolving in response to client needs. "PureRed has a history of reinventing itself to align with our clients’ demands," Cohen stated. He looks forward to guiding both PureRed and its clients toward a brighter and more innovative future.
About PureRed
PureRed is an award-winning advertising, marketing, and technology partner that employs over 500 associates. Serving some of the world’s most recognizable Fortune 500 companies, PureRed has established itself as a leader in integrated marketing. With collaborations that include major retailers and significant brands, PureRed has over 50 years of experience in delivering comprehensive marketing strategies. Current clients include Microsoft, TD Bank, Charter Spectrum, Kroger, and Rite Aid.
Frequently Asked Questions
What positions were announced in PureRed's leadership expansion?
Kevin Kincaid and Genna Carlson were appointed as Managing Directors, and Dan Weil was named Executive Vice President of Client Partnerships.
What is the experience background of Kevin Kincaid?
Kincaid has over 20 years of experience at PureRed and has built strong relationships with high-profile clients throughout his tenure.
Who is Genna Carlson and what is her professional background?
Genna Carlson brings 18 years of agency experience, having led AOR teams for major brands like Unilever and General Mills, and has received multiple industry accolades for her work.
What role will Dan Weil play at PureRed?
As EVP of Client Partnerships, Dan Weil will leverage his 25 years of sales and marketing experience to enhance client relationships and drive innovative solutions.
What is the vision of CEO Brian Cohen for the company?
CEO Brian Cohen envisions PureRed continuing to adapt and reinvent itself to meet client needs and drive innovation within the marketplace.
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