Pure Ice Cream Expands Production Facility
Pure Ice Cream, well-known for its premium ice cream brands, is embarking on an ambitious journey to enhance its production capacity significantly. With a transformative agreement in place, the company will invest AED 80 million to develop a state-of-the-art facility in a prominent manufacturing hub.
Historic Investment in Dubai Industrial City
This partnership with Dubai Industrial City represents a critical milestone in Pure Ice Cream's growth plan. The new facility is designed to produce 30 million liters of ice cream annually, marking a remarkable 300% increase in their production capacity.
Supporting GCC and Global Markets
The increase in production is expected to bolster Pure Ice Cream's operations across various markets, including the GCC, Africa, and Southeast Asia. This move aligns with the company’s vision to meet the rising demand for high-quality ice cream products in these regions.
Strategic Collaboration and Vision
Pure Ice Cream’s undertaking was highlighted during the recent SIAL Paris international food show, which showcased Dubai Industrial City as a hub for innovation and investment in the food and beverage sector. This agreement adheres to the emirate's proactive Economic Agenda and aims to foster a robust manufacturing landscape.
Modern Facilities and Employment Growth
The advanced facility will be among the largest of its kind in the UAE upon its projected launch in 2026. Encompassing 160,000 square feet of built-up area, it is set to generate over 300 specialized jobs, contributing significantly to the local economy and employment landscape.
Commitment to Sustainability and Quality
Apart from production capacity, the new facility places a strong emphasis on sustainability, intending to achieve internationally recognized environmental and food safety certifications, including ISO 14001 and FSSC22000. This commitment showcases Pure Ice Cream's ongoing dedication to operating as a responsible manufacturer while leading the regional market.
Long-standing Legacy and Future Goals
Since its inception in 1978, Pure Ice Cream has built a strong reputation and market leadership across the region. The development of the new hub is a testament to its continued growth and ambitious plans to expand even further.
Dubai Industrial City: A Thriving Ecosystem
Dubai Industrial City is an integral part of TECOM Group and houses over 1,000 businesses in specialized sectors. This strategic location is equipped with robust infrastructure, facilitating logistical excellence while underlining the significance of the manufacturing sector's contribution to the economy.
Strategic Location for Future Success
With close proximity to transportation networks, Pure Ice Cream is well-positioned to take advantage of efficient distribution channels. This factor is critical in their operational strategy as they look to enhance product availability across various markets.
About Pure Ice Cream
Pure Ice Cream, the flagship brand of the UAE-based manufacturer, delivers delightful ice cream products through an extensive network of retail outlets. Their innovative approach aims to cater to diverse markets while maintaining the highest standards of quality and service.
Frequently Asked Questions
What is the main goal of Pure Ice Cream's new facility?
The primary goal is to raise the annual production capacity by 300% to meet growing demand across GCC, Africa, and Southeast Asia.
When is the new ice cream facility expected to launch?
The facility is projected to be operational by 2026, offering state-of-the-art manufacturing systems.
How will the new facility impact employment?
The hub is set to create over 300 specialized jobs, contributing positively to the local economy.
What certifications will the new facility achieve?
It aims to obtain ISO 14001 for environmental management and FSSC22000 for food safety standards.
What is Pure Ice Cream's legacy?
Founded in 1978, Pure Ice Cream has established itself as a leader in the ice cream market, known for quality and innovation.
