Pure Ice Cream Expands Production Capacity
Pure Ice Cream, renowned for its premium brands like Kwality Ice Creams and Hershey's Ice Cream, has made significant strides by signing an agreement to develop a new production facility at Dubai Industrial City. This investment, totaling AED 80 million, represents a considerable advancement for the company.
Strategic Location and Investment
The forthcoming facility will be strategically located within Dubai Industrial City's dedicated food and beverage zone, a recognized hub for manufacturing and logistics. This ambitious project will not only expand Pure Ice Cream's annual production capacity by 300%, increasing it to an impressive 30 million liters, but it also underscores the company's commitment to enhancing its regional and international presence.
State-of-the-Art Manufacturing
Once completed, this facility is expected to be one of the largest ice cream factories in the UAE, set to launch in 2026. The entire hub will occupy a substantial land area of 246,000 sq. ft. with a built-up infrastructure of 160,000 sq. ft. It aims to leverage cutting-edge manufacturing technologies that are fully and semi-automated to enhance production efficiency.
Job Creation and Economic Impact
In addition to increasing production capacity, the new hub is anticipated to generate over 300 specialized jobs, significantly contributing to the local economy and the broader UAE job market within the manufacturing sector.
Sustainability and Food Security
Pure Ice Cream is committed to sustainability and plans to design its facility according to rigorous environmental standards. Compliance with ISO 14001 for environmental management and FSSC 22000 for food safety will be emphasized throughout the construction and operational phases. This initiative aligns with the UAE's National Food Security Strategy for 2051.
Vision for the Future
Saud Abu Alshawareb, Executive Vice President of TECOM Group PJSC, conveyed the importance of a self-sustaining food and beverage sector, recognizing the project as an essential part of the UAE's Economic Agenda 'D33' and 'Operation 300bn'. He emphasized that the establishment of Pure Ice Cream's facility is a testament to the ambitions laid out within these frameworks.
Market Reach and Distribution
Kwality Ice Creams, the flagship brand of Pure Ice Cream, is already present in over 8,000 retail locations throughout the UAE and is expanding its reach to neighboring Gulf Cooperation Council (GCC) countries and markets in Africa, including Tanzania and Ethiopia. This expansion will fortify Pure Ice Cream's position as a key player in the regional F&B landscape.
Investment in Community and Growth
Launched in 2004, Dubai Industrial City has become home to over 1,000 local and international businesses, fostering a dynamic ecosystem for manufacturers. Pure Ice Cream's new facility will augment this existing network, driving innovation and collaboration within the region.
Frequently Asked Questions
What brands does Pure Ice Cream manufacture?
Pure Ice Cream produces several popular brands, including Kwality Ice Creams and Hershey's Ice Cream.
When is the new facility expected to begin operation?
The new production facility is set to launch in 2026.
How much will Pure Ice Cream's production capacity increase?
The new facility will boost production capacity by 300%, reaching a total of 30 million liters annually.
Where is the new facility located?
The new facility will be established at Dubai Industrial City in the UAE.
How many jobs will the new plant create?
Over 300 specialized jobs are expected to be created as a result of the new facility.
