Pure Ice Cream Expands Operations in Dubai Industrial City
Pure Ice Cream, the renowned manufacturer behind popular brands like Kwality Ice Creams and Hershey's Ice Cream, is poised for significant growth. The company has signed an agreement to establish a state-of-the-art production facility, marking a substantial AED 80 million investment at Dubai Industrial City, a prominent manufacturing and logistics hub.
Strategic Growth and Expansion Efforts
Kwality Ice Creams stands out as Pure Ice Cream's flagship brand, available across over 8,000 retail outlets in the UAE and several neighboring countries. This new facility is set to elevate production levels dramatically, increasing annual capacity by 300%, bringing it to an impressive 30 million liters annually. This expansion supports Pure Ice Cream's ambitious plans to extend its reach both regionally and internationally.
Details of the New Production Facility
The facility, anticipated to launch in 2026, will reside in the dedicated food and beverage zone of Dubai Industrial City, which is part of TECOM Group PJSC. The factory will cover a built-up area of 160,000 square feet, situated on a 246,000 square feet land plot. As one of the UAE's largest ice cream factories, it aims to fortify the company's presence in the food and beverage manufacturing sector.
Vision for the Future
Saud Abu Alshawareb, Executive Vice President of TECOM Group PJSC, emphasized the importance of a self-sustaining food and beverage sector, stating, "This is not just an aspiration but a critical necessity for future economies." The establishment of Pure Ice Cream's facility at Dubai Industrial City is seen as a testament to the ongoing efforts under the Dubai Economic Agenda 'D33' and the National Food Security Strategy 2051.
Benefits for the Local Economy
The new production hub is expected to create over 300 specialized jobs, contributing significantly to the local economy. As the facility incorporates advanced fully and semi-automated manufacturing systems, it will also enhance distribution capabilities across key markets, including the GCC, USA, Africa, and Southeast Asia.
Commitment to Sustainability
Pure Ice Cream is not only focusing on increased production but also prioritizing sustainability. The new facility will adhere to international standards, including ISO 14001 for environmental management and FSSC22000 for food safety, ensuring responsible manufacturing practices.
About Dubai Industrial City
Launched by TECOM Group in 2004, Dubai Industrial City has grown into a significant hub for over 1,000 local and international businesses. With more than 300 operational factories, it plays a vital role in the region's industrial landscape.
Frequently Asked Questions
What is the main purpose of the new Pure Ice Cream facility?
The facility aims to increase production capacity by 300%, enhancing distribution capabilities and supporting regional and international expansion.
When is the new production facility set to launch?
The new facility is expected to be operational by 2026.
How will the new facility impact the local economy?
It is set to create over 300 specialized jobs and contribute to the growth of the local manufacturing sector.
What sustainability measures will the new facility implement?
The facility will comply with international standards, including ISO 14001 and FSSC22000, focusing on environmental management and food safety.
How does Pure Ice Cream plan to distribute its products?
The company's products will be distributed across key markets, including the GCC, USA, Africa, and Southeast Asia, leveraging the new facility's operational capacity.
