PUMA Launches Educational Series on Leather and Sustainability
PUMA Launches Educational Series on Leather and Sustainability
In response to the rising consumer demand for transparency within the fashion industry, PUMA has introduced an engaging educational content series titled #KnowYourStuff. This initiative seeks to dive deep into one of the most significant discussions in today’s fashion landscape—leather versus vegan leather—and the environmental implications tied to both materials.
Collaborative Efforts with Influential Voices
This series is co-created with Aishwarya Sharma, a notable figure within PUMA’s ‘Voices’ initiative and a Global Goals Ambassador. By collaborating with her, PUMA aims to simplify the complexities surrounding leather use and its alternatives. The content is available on PUMA's digital platforms, including YouTube, and Aishwarya's Instagram, with episodes unfolding over the coming weeks.
Transforming Consumer Awareness
PUMA’s Chief Sourcing Officer, Anne-Laure Descours, expressed the intention behind this initiative: "By openly discussing the complexities of the materials used in our products, we hope to foster a more informed and balanced conversation about sustainable clothing and footwear choices, which is essential for driving positive change.” This sentiment is echoed across the series, emphasizing a commitment to transparency and youth engagement initiated during PUMA’s Conference of the People event.
Exploring Sustainability and Transparency
The #KnowYourStuff series is instrumental in PUMA's ongoing commitment to sustainability. Aishwarya Sharma is one of four Voices in the RE:GENERATION initiative. Her mission is centered on educating and empowering young audiences worldwide. "Sustainability can be complex, and the topic of leather is filled with sensitive themes. It is vital to approach this conversation transparently and inspire individuals to make informed choices about the materials they wear,” said Aishwarya.
A Journey of Discovery
Aishwarya embarks on a mission, from visiting the PUMA Archive to gaining firsthand experience in leather processing in Thailand. Throughout her journey, she engages in insightful discussions with esteemed PUMA stakeholders and representatives from PETA. Topics span significant issues such as animal welfare, the leather industry’s connection with beef production, environmental challenges of cattle farming, and innovations in alternative materials.
The Role of Leather in PUMA's History
PUMA has a rich history in leather production, dating back to the 1950s. Currently, leather constitutes about 4% of the materials used in their footwear range. As part of its 10For25 targets, PUMA is committed to sourcing 100% of its leather from certified sources. They collaborate with established organizations, such as the Leather Working Group, to guarantee that all leather is obtained from certified tanneries. Regular consultations with animal protection organizations help refine their animal welfare policies.
Engaging Audiences with the Series
The series showcases various discussions and insights. The first episode, titled Get Ready With Me To #KnowYourStuff, introduces Aishwarya’s journey in exploring the transformative conversation surrounding leather and its alternatives. Subsequent episodes will delve into the pros and cons of leather, the leather tanning process, water usage in production, and innovations in sustainable alternatives.
PUMA's Impact on Sport and Culture
PUMA has established itself as a key player in the sports market, dedicated to enhancing the worlds of sport and fashion for over 75 years. Renowned for pushing boundaries, PUMA produces high-performance athletic footwear, apparel, and accessories across various segments including Football, Running, Training, Basketball, Golf, and Motorsports. Collaborating with esteemed designers and brands, PUMA continues to influence street culture and fashion trends globally. The company's strength lies in its reach, having a presence in over 120 countries and employing nearly 20,000 individuals worldwide.
Frequently Asked Questions
What is the #KnowYourStuff series about?
It's an educational content series by PUMA aimed at exploring leather vs vegan leather, focusing on sustainability and consumer awareness.
Who is Aishwarya Sharma?
Aishwarya is a Global Goals Ambassador for PUMA, collaborating on the #KnowYourStuff series to promote transparency in materials used in fashion.
How does PUMA address sustainability?
PUMA aims to increase transparency in sustainability efforts by ensuring leather is sourced from certified tanneries and collaborating with organizations focused on animal welfare.
What are some topics covered in the series?
The series discusses various aspects such as animal welfare, leather production processes, environmental issues related to cattle farming, and alternative materials.
How long has PUMA been in the leather business?
PUMA has a long-standing relationship with leather, traceable back to the 1950s, and continues to explore sustainability within this industry.
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