Pulsate Launches Revolutionary Opportunities Engine for FIs

Pulsate Revolutionizes Digital Banking with New Opportunities Engine

Pulsate has unveiled its latest innovation, the Opportunities Engine™, designed to help financial institutions tap into the digital channel effectively. This new feature is part of Pulsate's broader digital engagement platform, which aims to strengthen customer relationships and boost revenue generation in a competitive landscape.

Leveraging Data-Driven Engagement

The Opportunities Engine enables banks and credit unions to present contextually relevant offers to their customers. Through the banking app, users receive tailored notifications encouraging them to engage with their financial products, whether it's through notifications for debit card usage or alerts for auto loan preapprovals. This proactive approach not only fosters engagement but also assists in enhancing customers' financial wellbeing.

Understanding Micro-Engagements

One significant advantage of the Opportunities Engine is its capability to retarget micro-engagements based on customer intent. This functionality ensures that financial institutions can present personalized promotions, creating deeper and more meaningful connections with their clients over time.

Tools for Financial Institution Managers

The Opportunities Engine isn’t just beneficial for customers; it also empowers bank and credit union managers with the Opportunities File. This tool helps identify customers who have expressed interest in specific products and services, encouraging front-line staff to follow up personally. This element of personalized service helps solidify relationships and enhances the overall customer experience.

Actionable Insights with Engagement Summary

One of the standout features offered by the Opportunities Engine is the Engagement Summary, which provides administrators with easy access to critical statistics regarding user behavior and campaign performance. This scorecard-like tool simplifies tracking engagement metrics, including message delivery and click-through rates, enabling institutions to better manage their internal key performance indicators (KPIs).

Next Best Engagement Offers

Moreover, the Engagement Summary equips users with curated engagement strategies based on data-driven insights. These suggestions include campaigns aimed at retaining at-risk customers as well as re-engaging those who may seem less active. This proactive strategy aids financial institutions in maximizing their customer interactions effectively.

Significant Results from Partnering Financial Institutions

Pulsate’s Opportunities Engine has already demonstrated its effectiveness with various partnering financial institutions, achieving outstanding outcomes, such as:

• An impressive 51% increase in produced loans exceeding $891,000 in new loan dollars with a staggering 632% return on investment;
• 760 new auto insurance opportunities leading to 89 additional policies;
• A remarkable 68% rise in weekly card transaction volume;
• 103 new certificates of deposit opened, totaling $3.5 million;
• A 255% increase in credit score enrollments.

According to Sarah Martin, CEO of Pulsate, “The digital channel is often underutilized by financial institutions, leading to lost opportunities for engaging customers at crucial moments. With the Opportunities Engine, we empower institutions to create targeted micro-engagements that transform their digital channels into robust, full-service banking environments, fostering both deposit and revenue growth.”

About Pulsate

Pulsate is a cutting-edge mobile-first engagement platform that helps financial institutions optimize their revenue strategies and customer interactions via personalized mobile marketing. With partnerships extending to over 270 credit unions and community banks, Pulsate is dedicated to enhancing engagement for approximately 20 million consumers, effectively reshaping how institutions connect with their clients.

Frequently Asked Questions

What is the Opportunities Engine by Pulsate?

The Opportunities Engine is a feature that enables financial institutions to deliver contextual, personalized offers to customers through their banking apps.

How does the Opportunities Engine enhance customer engagement?

It leverages data-driven insights to provide personalized promotions and notifications, encouraging deeper financial relationships.

What is an Engagement Summary?

An Engagement Summary is a tool that offers insights into user trends, campaign successes, and engagement metrics, helping institutions manage KPIs.

What benefits have partnering FIs experienced?

Partnering financial institutions have seen significant improvements in loan production, transaction volumes, and customer engagement metrics.

How does Pulsate support community banks and credit unions?

Pulsate provides mobile-first engagement solutions to enhance customer interactions and drive revenue growth through personalized marketing strategies.

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