Public Unveils Custom Direct Indexing for All Investors

Author: Owen Jenkins Updated: 10-01-2025 07:17 AM

Public Introduces Customizable Direct Indexing

Public members can now fully customize their portfolios by utilizing the new direct indexing feature. This innovative approach offers the opportunity to potentially lower tax bills while providing access to specific market segments. It's a game changer for those interested in tailored investing strategies.

What is Direct Indexing?

Direct indexing allows investors to own each stock within an index rather than investing through a derivative like an ETF. This strategy not just enables better management of individual stock investments, but also facilitates automated tax strategies, thus offering a pathway for significant tax savings. Public members now have access to over 100 indices, including those from Solactive and S&P, allowing further customization of their investments.

Accessibility for All Investors

Traditionally, direct indexing was reserved for high-net-worth individuals, often requiring investments in the five or six figures. However, Public has significantly lowered the entry barrier, making direct indexing accessible with a minimum investment of just $1,000 and a minimal annual management fee of 0.19% per index. This shift empowers more retail investors to take control of their portfolios.

The Benefits of Direct Indexing

One of the standout features of Public's direct indexing is the level of control it gives investors. According to Leif Abraham, Co-CEO and Co-Founder of Public, “Our new direct indexing product offers users a diverse range of indices and allows them to selectively choose companies for their investment.” This customization transforms traditional indices like the S&P 500 into a personalized investment avenue, aligning with individual investor preferences.

Targeting Specific Sectors

Investors can dive deeper into specific sectors, customizing their direct indices by selecting stocks from various segments, including technology and healthcare. This level of personalization not only provides a more hands-on investment experience but also enhances the potential for achieving targeted financial objectives.

Available Across Platforms

Public has made its direct indexing feature available on iOS, Android, and the web, ensuring that all members can engage with this new tool easily. Retail investors keen on direct indexing can readily explore the options available to them on the platform.

Commitment to Long-Term Investing

Public, launched in 2019, has committed to empowering investors with tools that promote long-term investing. By incorporating advanced technologies and a variety of asset classes, including stocks, bonds, crypto, and options, the platform has earned the trust of billions in assets from investors looking for a solid foundation.

Frequently Asked Questions

What is direct indexing?

Direct indexing allows you to own individual stocks within an index, providing control and the ability to optimize for tax savings.

How can I customize my portfolio with Public’s direct indexing?

Members can choose from over 100 indices and tailor their investment selections according to their preferences and financial goals.

What is the minimum investment required for direct indexing on Public?

The minimum investment required is $1,000, making it accessible for retail investors.

Is there a management fee for direct indexing?

Yes, there is an annual management fee of 0.19% per index invested.

Where can I learn more about Public and its services?

For additional information, you can visit Public’s official website and explore their investment offerings and resources available to members.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

My love is teaching others about investing and personal finance. My goal in writing many books and articles has been to demystify financial ideas and give readers the information they need to make wise financial decisions. I write with a direct, useful style that emphasizes doable suggestions for daily living.

Along with writing, I lead webinars and seminars where I impart knowledge on how to successfully negotiate the financial world. I also write for financial journals and show up as a guest expert on financial news programs a lot. Whether they are new to investing or want to improve their approach, my mission is to enable people to take charge of their financial futures.

Beyond work, I like to hike, play the guitar, and spend time with my family. I think that balance is crucial and want to encourage people to strike a balance between their financial aspirations and their hobbies. I want to help people succeed and achieve financial security through my work, so having a good influence.

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