Proya Cosmetics Celebrates Major International Research Award
Proya Cosmetics Celebrates IFSCC Research Recognition
Proya Cosmetics, renowned for its innovative approach in the beauty industry, has recently received the prestigious "IFSCC 2025 Top 10 Papers of Basic Research Award." This accolade was presented during the IFSCC Award Ceremony, where Proya stood out as the only Chinese cosmetics brand to obtain this honor, competing against nearly 1,200 submissions from around the globe.
About the Award-Winning Research
The research paper, titled "Bioactive Compound Discovery for Mitochondrial Enhancement and Skin Aging Prevention: A Deep Learning-Aided Screening," was presented by Dr. Wei Jihua, Senior Scientist at Proya's Hangzhou Longwu R&D Center. This significant achievement underscores the company’s commitment to harnessing cutting-edge technology to enhance skincare.
Significance of the Study
Dr. Wei expressed his gratitude for the recognition, stating, "This award is a significant recognition of our collaborative research with Zhejiang University and highlights the transformative potential of AI in the discovery of anti-aging bioactives. Using deep learning technologies, we have created a high-throughput screening platform that predicts and validates the efficacy of natural products, significantly boosting research and development efficiency and precision. I appreciate my team and partners for their unwavering dedication and support."
Research Collaboration
The study, conducted in partnership with Zhejiang University, utilized AI-driven deep learning techniques to identify natural compounds that enhance mitochondrial function and combat skin aging. By employing high-throughput image analysis alongside biological assays, the team validated their findings, leading to the development of Cellergy pro™, a groundbreaking multi-component formulation aimed at restoring energy metabolism and repairing mitochondrial damage.
Introduction of Cellergy pro™
Launched in mid-2025, Cellergy pro™ is a featured product within Proya's revamped Energy Series 2.0, which includes a toning essence, repair lotion, and moisturizing cream. This launch signifies a pivotal moment in the realm of AI-driven skincare, showcasing Proya's relentless pursuit of innovative solutions in the beauty sector.
Proya’s Accomplishments in Research
At the 35th IFSCC Congress, Proya Cosmetics showcased an impressive array of research, presenting 14 significant projects. This included the award-winning paper alongside 13 scientific posters that addressed diverse topics such as raw material discovery, innovative evaluation methods for skin and scalp, advanced physicochemical testing techniques, and the development of novel formulations and emulsions. These endeavors highlight Proya's extensive R&D capabilities across various product categories like skincare, scalp care, makeup, and sun care.
Commitment to Innovation
Mr. Hou Juncheng, Founder and Chairman of Proya Cosmetics, emphasized the importance of this achievement, stating, "As the only Chinese cosmetics company to receive an IFSCC Top 10 award, this recognition confirms our commitment to scientific innovation and global acknowledgment of China's advancements in beauty science. We are determined to enhance our R&D capabilities globally, propelling both technological progress and the internationalization of China's beauty industry."
Advancements in Research Capacities
Dr. Huang Hu, Chief Scientific Officer of Proya Cosmetics, remarked on the significance of their accomplishment: "The IFSCC Congress is regarded as the 'Olympics of cosmetic science.' Out of 1,200 global entries, our paper was chosen among the Top 10 in Basic Research—a remarkable milestone for a Chinese research team. We remain committed to advancing our research capabilities, empowering our brands and enhancing China's beauty influence internationally."
Scientific Strategy of Proya Cosmetics
Proya Cosmetics is dedicated to pioneering mitochondrial anti-aging research, collaborating with prestigious institutions like Zhejiang University, the Zhejiang Tsinghua Yangtze River Delta Research Institute, the University of Innsbruck, and West China Hospital of Sichuan University. The company is employing advanced techniques including DNA/RNA sequencing, computational biology, AI-assisted molecular design, and virtual screening, developing a unique platform for anti-aging active discovery to create proprietary raw materials and expedite the creation of consumer products.
About Proya Cosmetics
Since its establishment in 2003, Proya Cosmetics has quickly risen to prominence in the Chinese beauty market. In recent years, the company reached impressive revenue milestones, ranking as the top Chinese beauty brand by annual revenue. By 2024, Proya was the first Chinese beauty company to exceed $1.39 billion in annual revenue, showcasing a remarkable growth rate of 21.4%. Committed to the research, production, and distribution of cosmetics, Proya works across a broad spectrum of beauty categories, underpinned by a strong focus on innovation evidenced by a substantial R&D investment and a significant portfolio of patents. The Proya Cosmetics brand consists of PROYA, TIMAGE, Off&Relax, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO, and ANYA.
Frequently Asked Questions
What award did Proya Cosmetics recently win?
Proya Cosmetics won the IFSCC 2025 Top 10 Papers of Basic Research Award.
What was the focus of Proya's award-winning research?
The research focused on bioactive compound discovery for mitochondrial enhancement and skin aging prevention using deep learning techniques.
Who presented the award-winning paper at the IFSCC Congress?
The paper was presented by Dr. Wei Jihua, Senior Scientist at Proya's R&D Center.
When was Cellergy pro™ launched?
Cellergy pro™ was launched in mid-2025 as part of Proya's Energy Series 2.0.
What is Proya Cosmetics' commitment to R&D?
Proya Cosmetics is committed to continuous innovation, investing heavily in research and developing proprietary raw materials to enhance their product offerings.
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