Property.ca Inc. Expands Its Reach with New Toronto Branch

Property.ca Inc. Launches The Boulevard Branch in Toronto

Property.ca Inc. Brokerage is excited to introduce its latest boutique office, The Boulevard Branch, located in Toronto’s vibrant Little Italy neighborhood. This new addition strengthens the brokerage's presence in the Greater Toronto Area and aligns with its commitment to excellence in the real estate market.

A Major Step for Property.ca

The launch of The Boulevard Branch marks a significant milestone in Property.ca's expansion strategy. Blair Anderson, the Broker of Record and VP of Operations, expressed enthusiasm about this new venture. "The Boulevard Branch is an exciting milestone as we continue to expand our footprint across the Greater Toronto Area. This reflects our industry-leading offering, and we look forward to continuing to grow in collaboration with our newest and legacy agents,” he said. This statement captures the essence of the brokerage's mission to serve its clients better and foster collaboration among agents.

Strategic Growth and Market Leadership

Jeff Benoliel, the General Manager for Property.ca, played a crucial role in bringing the Boulevard Branch to life as part of their broader growth strategy. His focus on onboarding teams committed to superior client service and market leadership has been instrumental in fuel growth within this competitive sector. "It was clear from the outset that this was a unique opportunity. The Boulevard Branch’s expertise and proven success align with our vision, making them a perfect fit for our brokerage,” Benoliel noted.

Meet the Leaders of The Boulevard Branch

The Boulevard Branch is under the capable leadership of real estate experts Leonard Fridman and Vicky Tal. Together, they bring an impressive 52 years of industry experience and are known for their exceptional skills in branch management. Fridman, ranked among the top one percent of agents nationally, has achieved a remarkable career record consisting of over $1 billion in sales. Meanwhile, Tal has made a name for herself in the region by specializing in luxury home transactions, particularly in offering privacy and exclusivity to high-profile clients.

The Competitive Advantage of Joining Property.ca

Fridman emphasized the advantages of aligning with Property.ca, stating, "The exposure to key listings is just one of the reasons why joining Property.ca was an easy choice for our team. Property.ca’s unparalleled lead generation, cutting-edge technology, and data-rich insights position us for exponential growth in Toronto’s competitive market.” This kind of insight illustrates the brokerage’s forward-thinking approach and its keen understanding of marketplace dynamics.

Rapid Growth and Ambitious Goals

In the current year alone, Property.ca has welcomed 122 new agents, significantly boosting its roster to over 300 agents, a massive leap from just 50 agents at its founding in 2014. The brokerage has seen a staggering 31 percent increase in its agent base, which is the largest percentage rise among brokerages in the Toronto Regional Real Estate Board (TRREB).

Future Aspirations for Property.ca

As the year progresses, Property.ca has exciting integrations planned for the next year that will help it reach an ambitious goal of housing 500 agents by 2025. These steps are designed to ensure that Property.ca remains a national leader and a sought-after employer within the Canadian real estate sector.

Discover Opportunities with Property.ca

For those interested in expanding their careers within an innovative and rapidly-growing brokerage, Property.ca invites inquiries about joining their team and exploring new opportunities. This initiative exemplifies the company’s commitment to fostering talent and providing the tools and resources necessary for success.

About Property.ca Inc.

Property.ca is a licensed real estate brokerage that operates across the Greater Toronto Area. With a workforce of over 300 agents across six offices, Property.ca is known for its three high-traffic websites, which are dedicated to offering buyers and sellers comprehensive, data-rich insights necessary for making informed real estate decisions. Furthermore, the merger of Property.ca, Condos.ca, and MrLoft.ca in 2018 solidified its position as a top growing company in Canada.

Frequently Asked Questions

What is the significance of The Boulevard Branch launch?

The Boulevard Branch represents Property.ca's continued expansion and commitment to providing top-notch real estate services in Toronto.

Who are the leaders at The Boulevard Branch?

The branch is led by Leonard Fridman and Vicky Tal, who bring over five decades of combined real estate experience.

What are the growth figures for Property.ca?

Property.ca has grown its agent base by 31% this year, adding 122 new agents to bring the total to over 300.

What advantages does Property.ca provide its agents?

Agents at Property.ca benefit from exceptional lead generation, cutting-edge technology, and market insights that drive their success.

What are Property.ca's future goals?

The brokerage plans to grow its number of agents to 500 by 2025, enhancing its presence in the Canadian real estate market.

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