Promoting Childhood Literacy: North Island Credit Union's Vision
North Island Credit Union Promotes Childhood Literacy
Book Drive Supports San Diego Elementary School Students
North Island Credit Union has established a book drive aimed at promoting childhood literacy in elementary schools. This initiative, running throughout August, demonstrates a continued commitment to ensuring children have the necessary resources to develop a love for reading.
In collaboration with local news partner ABC 10News, the credit union has undertaken this initiative as part of its broader 'Storytime' literacy campaign. The goal is to collect new books that can be distributed to children from low-income households in Title 1 schools.
From now until the end of the month, community members can participate by donating new books at any North Island Credit Union branch. These books are vital for kindergarten through elementary-aged students and will directly benefit those attending underserved schools.
Steve O'Connell, the President and CEO of North Island Credit Union, expressed his enthusiasm for the program. "We're excited to launch this annual book drive as part of our ongoing commitment to supporting education in our communities. Access to books can spark a lifelong love of learning, and we're proud to help put books directly into the hands of our local students. We invite our members and neighbors to join us in this effort—every book donated can make a meaningful difference in a child's life," he stated.
Here are some locations where you can drop off your donations:
- 7968 El Cajon Blvd, La Mesa
- 2550 Fifth Ave, San Diego
- 9119 Clairemont Mesa Blvd, San Diego
- 9420 Mira Mesa Blvd, San Diego
- 10549 Scripps Poway Pkwy, San Diego
- 45 N. Broadway, Chula Vista
- 5898 Copley Dr, San Diego
- 1101 Palm Ave, Imperial Beach
- 884 Eastlake Pkwy, Chula Vista
- 301 N. Magnolia Ave, El Cajon
- 1230 Auto Park Way, Escondido
Additional information regarding the book drive is available, and monetary donations are also being accepted to purchase more books for students in need.
The 'Storytime' initiative is also supported by the San Diego Council on Literacy, which organizes monthly mini book fairs at schools in need, distributing a variety of free books to eager young readers. This partnership fosters a nurturing environment where children can explore literature and enhance their reading skills outside of the classroom.
The E.W. Scripps Company, the parent network to ABC10, works diligently to support literacy campaigns, including the impactful 'If You Give a Child a Book…' program. Since its inception, this campaign has successfully distributed over one million books, making a substantial impact on child literacy in the region.
About North Island Credit Union
North Island Credit Union operates as a division of California Credit Union, providing comprehensive financial services to its members since 1933. With an impressive asset base of $5 billion and a member base nearing 200,000, the credit union is committed to serving communities throughout California, including Los Angeles and San Diego counties.
Recognized as a Forbes Best-In-State Credit Union for the years 2024 and 2025, it offers a wide range of financial products, from consumer checking accounts to business banking solutions. Additionally, it proudly holds certification as a Community Development Financial Institution (CDFI), focusing on building financial stability and accessibility for those in underserved areas.
For further insights and the latest updates, you can follow North Island Credit Union on their social media platforms.
Frequently Asked Questions
What is the purpose of the book drive?
The book drive aims to collect new books for children in low-income households to support their reading development.
How long will the book drive last?
The book drive will run through the end of August, giving people time to donate.
Can I donate money instead of books?
Yes, monetary donations are accepted to help purchase books for students in need.
Where can I drop off donations?
You can drop off donations at any North Island Credit Union branch located in the San Diego area.
Who is supporting this book drive?
The book drive is supported by ABC 10News and the San Diego Council on Literacy, showcasing a community effort to promote childhood literacy.
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