Prime Drink Group Completes Strategic Acquisition of Triani

Prime Drink Group Finalizes Acquisition of Triani Canada

Prime Drink Group Corp. (CSE: PRME), hereinafter referred to as 'Prime', has successfully closed its acquisition of Triani Canada Inc. This acquisition marks a significant milestone in Prime's journey as it aims to solidify its presence in the diversified beverage market.

Details of the Acquisition

Under the terms of the amended and restated share purchase agreement, Prime acquired all the issued shares of Triani Canada Inc., a deal that involved a considerable investment. The total payment was calculated at CAD$11,400,000, which was made via the issuance of 91,200,000 common shares of Prime at a deemed price of $0.125 per share. In addition to this, the transaction included 11,200,000 common share purchase warrants, allowing further investment opportunities for the shareholders involved.

Additional Considerations

Beyond the initial investment, Prime has committed to potentially issuing up to $23,500,000 in additional shares, contingent on Triani meeting specific EBITDA targets in the coming years. This additional consideration is structured to motivate Triani's performance and ensure mutual growth for both companies.

Implications for the Future

The strategic acquisition is poised to enhance Prime’s market position significantly. With a robust lineup of brands under the Triani umbrella, including Octane and Mojo, Prime expands its offerings in both the alcoholic and non-alcoholic beverage markets.

Financial Snapshot

Prime's financial structure post-acquisition reflects a strong push toward growth with an anticipated share capitalization that now includes 337,173,212 Prime Shares. Furthermore, the company recently closed a private placement that raised significant funds, aiding their capital strategy.

Management and Direction

Following the acquisition, Prime Drink Group has announced its board of directors comprising experienced professionals including Alexandre Côté and Antoine Alonzo. The leadership team's diverse backgrounds in finance and operations will be pivotal in driving the company's future growth.

Market Strategies

Prime is actively looking to leverage its extensive groundwater rights, totaling 3.4 billion liters annually. This positions the company as the largest rights holder in Canada and allows for further expansion into various beverage markets.

Looking Ahead

With trading on the Prime shares set to resume shortly, the company’s integrated model aims to optimize its supply chain, from production to sales, effectively positioning it against competitors in the evolving beverage landscape.

Conclusion

In conclusion, the acquisition of Triani puts Prime Drink Group in a powerful position to capitalize on emerging market opportunities. With innovative strategies and a robust product portfolio, Prime is geared toward a prosperous future. For more information or inquiries, please reach out to Jean Gosselin, VP Finance, at (514) 394-7717 or via email.

Frequently Asked Questions

What prompted the acquisition of Triani Canada by Prime Drink Group?

The acquisition aims to enhance Prime's market presence and diversify its beverage offerings.

What are the financial details of the acquisition?

Prime acquired Triani for CAD$11.4 million, issuing 91.2 million common shares at $0.125 each.

Who will lead the company after the acquisition?

Prime’s board includes seasoned executives, ensuring strong governance and strategic direction moving forward.

How will this acquisition affect Prime's market positioning?

This acquisition positions Prime favorably in the beverage industry, enabling greater market reach and product diversification.

When will trading resume for Prime Shares?

Trading for Prime Shares is expected to resume around November 5, 2024.

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