Exciting Expansion of Pre® Brands in Major Retailers
Pre® Brands, a leader in grass-fed and grass-finished premium lean beef, is thrilled to announce its exciting new initiative: the expansion of ground beef products in select Kroger banner stores. This move responds directly to the growing consumer demand for healthier protein options. Amid increasing health consciousness, shoppers are now emphasizing the purchase of nutritious beef, setting the stage for a significant expansion in grocery offerings.
A Rising Demand for Better-For-You Beef
Nicole Schumacher, the Chief Marketing Officer of Pre® Brands, highlighted the company’s commitment to both retail partners and consumers. With people increasingly aware of their health and seeking versatile grocery items, Pre is meeting this demand with qualityGround beef options. The growth of ground beef sales has been remarkable recently, with a staggering 72% increase, underscoring the shift towards healthier lean protein consumption.
Availability of Premium Products at Kroger
Beginning in March 2025, rustling excitement leads to the arrival of Pre's 92% and 95% lean ground beef in Kroger banners including Columbus, Dillon's, and Ralph's. This expansion signifies a 45% increase in product availability across the Kroger network. Pre’s ground beef products can also be found in several reputable grocery chains throughout the nation, including Mariano's, Metro Market, and Harris Teeter.
Perfect for Every Occasion
As grilling season approaches, Pre® is poised to provide ideal options for various occasions from casual weeknight dinners to festive gatherings. Known for its delicious pre-portioned steaks, ground beef, and burger patties, Pre® takes pride in its sourcing processes. The beef is 100% grass-fed, raised from cattle that graze on nutrient-rich grasses, ensuring quality from pasture to plate. This sourcing strategy utilizes the world's stringent beef standards to guarantee an exceptional and flavorful product.
Nutritious and Flavorful Offerings
Consumers can expect that Pre®'s ground beef is not only leaner but also more nutritious than USDA Choice alternatives. On average, their products contain 62% less fat and have 37% fewer calories while delivering up to 31 grams of protein per serving. This nutritious profile also includes beneficial omega-3 fatty acids and conjugated linoleic acids, making it a wholesome choice compared to conventional options.
Discover the Range of Products from Pre® Brands
Renowned as the number one selling better-for-you steak brand, Pre® offers a diverse selection including Ribeye, Filet Mignon, New York Strip, and petite sirloins. The ground beef range spans various lean percentages (95%-5%, 92%-8%, and 85%-15%) along with seasonal offerings and ready-to-grill burger patties. These quality products are readily available through major online retailers like Instacart and Amazon Fresh, in addition to physical grocery locations.
About Pre® Brands
Established as a premier supplier of grass-fed beef, Pre® Brands is dedicated to rigorous sourcing practices, ensuring cattle are pasture-raised, free from added hormones, and offering a product that adheres to Non-GMO standards. Their commitment results in delicious, high-quality beef that meets diverse dietary needs, including those of Keto and Whole 30 adherents. For consumers seeking nutritious beef, Pre® Brands stands tall among competitors thanks to its transparent operations, high-quality offerings, and tailored consumer products.
Frequently Asked Questions
What is the main focus of Pre® Brands' expansion?
The primary aim is to increase the availability of nutritious ground beef options in response to consumers' rising demand for healthier protein choices.
Where can I find Pre® ground beef products?
Pre® ground beef products will be available in several Kroger banner stores, as well as in Mariano's, Harris Teeter, and Metro Market across the country.
What makes Pre® beef products healthier than regular options?
Pre® beef products are 100% grass-fed and grass-finished, making them significantly leaner and lower in calories compared to USDA Choice beef, while offering more nutritional benefits.
What varieties of beef does Pre® offer?
Pre® Brands has a diverse range including Ribeye, Filet Mignon, NY Strip, various ground beef percentages, and seasonal items.
Are Pre® beef products available online?
Yes, Pre® products are available through e-commerce platforms such as Instacart and Amazon Fresh in addition to grocery retailers.
