Harris Teeter Launches Annual Harvest Feast Campaign
Harris Teeter is stepping forward this holiday season with its annual Harvest Feast campaign, showcasing commitment and generosity in supporting families facing food insecurity. The company has once again pledged to make a difference by donating the necessary grocery items to create holiday meals for those in need, marking the occasion with active involvement from its associates.
This November, dedicated associates, affectionately called "VolunTeeters," will join forces to pack nearly 10,000 meal kits at various local food banks. These efforts reflect Harris Teeter's enduring belief in giving back to the community, ensuring that everyone can celebrate the holiday season with food and joy.
Empowering Local Communities
According to Danna Robinson, director of corporate affairs and customer relations at Harris Teeter, the associates are truly the heart of the organization. Their commitment to serving communities extends far beyond the store aisles. The bag packing events are designed not just to provide food but to instill hope and solidarity within the communities they serve. The phrase, "in food with love," embodies the essence of these efforts.
The planned bag packing events reach from North Carolina to Washington, D.C., reflecting the company's wide-reaching commitment to alleviating hunger. Here are some of the designated food banks that will benefit:
- Nov. 6: Second Harvest Food Bank of Metrolina
- Nov. 10: Central & Eastern NC Food Bank
- Nov. 12: MANNA Food Bank
- Nov. 17: Lowcountry Food Bank
- Nov. 19: Capital Area Food Bank
It is crucial to note that these events are not public distribution activities. The meal bags packed will be distributed later by the respective food banks, ensuring that help reaches those who need it most.
The Contents of the Meal Kits
The holiday meal kits prepared include various items essential for a festive meal designed for a family of four. Components like turkey breast, stuffing, yams, mashed potatoes, gravy, corn, green beans, rolls, and cake mix are included, along with a reusable shopping bag from Harris Teeter. The generosity of Harris Teeter extends further through partnerships with notable brands such as Cargill, McCormick, and Ocean Spray, reinforcing the commitment to provide high-quality food to families.
Moreover, to further enhance community support, Harris Teeter is running its Harvest Feast Round Up campaign until the end of December. This initiative allows customers to round up their transactions to the nearest dollar, with all proceeds directly supporting local hunger relief programs. Such actions reflect Harris Teeter's integral approach to community service.
Impact of the Harvest Feast Campaign
In previous years, Harris Teeter has received overwhelming support from its shoppers and associates, raising more than $830,000 through the Harvest Feast Round Up campaign alone last year. Since its inception in 2005, nearly $14 million has been contributed to help combat hunger in local communities where the donations are made. This positive impact is a testament to the collective effort of everyone involved.
In 2024, during the latest Food Rescue program, Harris Teeter has indeed elevated its support by donating approximately 5.9 million meals, showcasing the continuous need and the company's proactive response to community challenges.
Learn More About Harris Teeter
Harris Teeter has built a legacy over 60 years and continues to enrich communities one meal at a time. As a wholly-owned subsidiary of The Kroger Co. (NYSE: KR), Harris Teeter employs around 36,000 associates across more than 250 stores and fuel centers. Its dedication to providing excellent customer service while maintaining an unwavering commitment to community well-being sets the company apart in the grocery retail industry.
Frequently Asked Questions
What is the Harvest Feast campaign about?
The Harvest Feast campaign by Harris Teeter aims to provide holiday meals to families in need through meal bag donations and packing events.
How many meal kits are Harris Teeter donating?
This year, Harris Teeter is donating 9,500 meal kits, which will feed approximately 38,000 individuals in the community.
Where are the bag packing events taking place?
The bag packing events will be held at several food banks across the Southeast, including locations in North Carolina and Washington, D.C.
Who can benefit from the meal kits?
The meal kits are specifically designed for families facing food insecurity and will be distributed through local food bank networks.
How can customers participate in the Harvest Feast Round Up campaign?
Customers can participate by rounding up their purchases to the nearest dollar at checkout, with the extra funds benefiting local hunger relief partners.
