Potbelly's Ambitious Expansion Plan with 32 New Shops

Potbelly Corporation Unveils Expansion Plans

Potbelly Corporation (NASDAQ: PBPB), a well-loved neighborhood sandwich shop, has taken a significant step forward in its growth strategy with the announcement of commitments for 32 new shops across various U.S. states. This move comes as part of their efforts to strengthen their franchise model and extend their reach in the market.

New Franchise Partnerships for Growth

In a recent statement, Potbelly revealed the successful completion of six multi-unit development agreements in collaboration with both existing and new franchisees. This development is particularly exciting as it involves an expanded partnership with Potbelly founder Bryant Keil, aiming to enhance the experience for Potbelly customers nationwide.

“These commitments represent our dedication to executing efficiently on our franchise-led growth strategy,” remarked Bob Wright, the President and CEO of Potbelly. He expressed optimism about the growth witnessed so far this year and emphasized the company’s commitment to maintaining this momentum into the next year.

Identifying Strong Franchise Partners

Lynette McKee, Senior Vice President of Franchising, shared her excitement regarding the new franchise partnerships. Potbelly is focused on collaborating with franchisees who not only possess a diverse skill set but also align with the company's core values of service excellence. As new franchise owners come onboard, they are expected to deliver Potbelly’s signature offerings with the quality and hospitality that customers have come to expect.

Strategic Goals for the Future

Potbelly has set an ambitious long-term objective of reaching a total of 2,000 shops across the U.S. Importantly, at least 85% of these locations will eventually be franchised, demonstrating a commitment to a franchise-led growth model. This plan has been branded as the Franchise Growth Acceleration Initiative.

Expanding into New Territories

A noteworthy agreement is with the Royal Restaurant Group, a long-term franchise partner, who will help Potbelly establish its presence in Georgia. This partnership plans to launch 15 new shops in the Atlanta area, marking an exciting expansion for the Potbelly brand.

Franchising Opportunities for Enthusiastic Entrepreneurs

Franchising opportunities are now available in an array of markets such as Atlanta, Georgia, multiple regions in Florida and Tennessee, as well as significant Texas cities like Dallas and Houston. The company is actively seeking motivated individuals who are eager to bring the Potbelly experience to new neighborhoods.

The Potbelly Experience

For over 40 years, Potbelly has committed itself to creating delightful dining experiences through its unique menu that features warm, toasty sandwiches, delectable salads, and indulgent hand-dipped shakes. Each menu item can be customized to meet the specific preferences of each customer, ensuring satisfaction and a personal touch in every meal.

Building a Community Through Service

Potbelly believes that dining is about more than just food; it's about creating an atmosphere that reflects local communities. Each shop aims to embody the spirit of the neighborhoods they serve, providing not only delicious meals but also a welcoming space for friends and families.

Stay Updated on Potbelly's Progress

As Potbelly continues to expand its footprint across the country, interested parties can learn more about available franchise opportunities and the unique Potbelly experience on the official website.

Frequently Asked Questions

What is Potbelly Corporation's expansion plan?

Potbelly is planning to open 32 new shops through various franchise agreements across six states, enhancing its reach in the U.S. market.

How does Potbelly select its franchise partners?

Potbelly looks for franchisees who embody the company's core values and have the skills to deliver excellent customer service and quality food.

What are Potbelly's long-term goals?

The company's long-term goal is to reach 2,000 shops, with a significant proportion being franchised locations to drive sustainable growth.

What unique offerings does Potbelly provide?

Potbelly offers a range of warm sandwiches, signature salads, and hand-dipped shakes, all customizable to meet individual customer preferences.

How can I learn more about franchising with Potbelly?

Interested individuals can visit Potbelly's official website for more information on franchise opportunities and requirements.

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