Toronto, Ontario – July 30, 2012 - iSIGN Media Solutions Inc. (“iSIGN” or “Company”) (TSX-V: ISD) (OTCQX: ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America and SelectCore Ltd., (“SelectCore”) (TSX-V: SCG), a leading provider of prepaid payment solutions for retail point-of-sale and under-banked consumers, have agreed to expand their testing of iSIGN’s Interactive Marketing Solutions with our newly produced and available Smart Antenna to up to 100 stores within the Greater Toronto Area and surrounding area, as well as in the United States.
“We are expanding and extending the test in order to increase the quantity of metrics that we have been gathering,” stated Alex Romanov, iSIGN’s Chief Executive Officer. “We feel that increasing the number of stores involved in the test will provide a more representative result of what the prospective audience would be in SelectCore’s network.”
“The initial testing at the start of the year was valuable in that it did accomplish the major objective of the test, which was to ensure compatibility with SelectCore’s existing equipment,” added Mr. Romanov. “We expect that this test will run for one month or until a sufficient variety of data is accumulated and reviewed for advertisers and brands.”
About iSIGN Media
iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN’s patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. Additional information can be found at www.isignmedia.com.
About SelectCore Ltd.
SelectCore Ltd. (TSX-V: SCG) is a pioneer and leader in prepaid payment solutions for underserved markets. Founded in 1999, the Company offers a range of prepaid products and services from stored-value cards to mobile top-up that provide financial empowerment to a market of millions of under-banked consumers. SelectCore has been ranked among Canada's fastest growing companies by Profit Magazine four times in the past six years and was included in the 2011 Deloitte Technology Fast 500 list of North America's fastest-growing technology companies. For more information visit www.selectcore.com
Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media’s business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media’s current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements except as required by law.
© 2012 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
Press contact:
Vanessa HarwellBelinda Rooney
ThinkInk Communications LLPSSPR
305 749 5342, extension 232609 750 9110
vanessa@thinkinkpr.combrooney@sspr.com
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