Ah! But what you are failing to recognize is that
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Pumping chemicals into a patient with a hefty price tag has been around for quite a while. Helping the patient to heal thyself is an alternative approach. And an approach that commands a lot more attention than it received just ten years ago since people are better able to educate themselves by way of the internet.
From what I am finding, Koos knows what he is doing. Yes, he could certainly do with a lesson in communication skills. But, looks to me that he has learned how (through trial & error no doubt) to assemble a team that will do nothing short of hit consecutive home runs.