Huge Trillion Industry The global alcoholic dri

Huge Trillion Industry

The global alcoholic drinks industry is expected to exceed $1 trillion in 2014, according to  MarketLine . Market volume is predicted to reach almost 210 billion liters in 2014, a 10% increase in five years. Beer, cider and flavored alcoholic beverages represent the leading market segment with over half of the overall market value. The EU represents almost 57% of the world alcoholic drinks market.

The industry is characterized by fragmentation with the three leading companies holding almost 40% of overall market volume. The market is lead by Anheuser-Busch InBev, which has over 20% of the overall market volume.