NEW YORK, NEW YORK--(Marketwired - May 1, 2013) - Yappn Corp. (OTCBB:YPPN) is pleased to announce that its development platform, Yappn ( www.yappn.com ), an upcoming online multi-lingual social community where people can meet, chat, engage and consume media, set to fully launch in Summer 2013, is in the process of finalizing its internal testing program enabling it to begin closed and public beta testing later this month.
Yappn has received positive reviews and feedback from commercial brands, agencies and studios on its approach and design to engage user conversations on a global scale and is already working with a number of major brands to initiate revenue programs.
In addition to providing consumers and organizations with the tools to create and maintain ongoing, multi-lingual discussions, allowing all participants to "share their voice", Yappn offers commercial brands the opportunity to create unique discussion platforms tailored to their brand offerings and messaging. Capturing a global perspective, brands can engage and market to consumers using visual, video, text and other solutions while continuing to be part of the ongoing conversation. Yappn delivers a new and innovative approach to online marketing which continues to grow at a rapid pace.
Industry leader, AdWeek ( www.adweek.com ) reported on November 26, 2012, that social media spend will increase from $4.6 Billion in 2012 to $9.2 Billion in 2016 according to a report released by BIA / Kelsey. TechVibes ( www.techvibes.com ) reported on April 30, 2013 that brands are boosting social media budgets. According to information in the TechVibes article the 2013 Online Advertising Performance Outlook, a report jointly produced by Vizu and the CMO counsel, 63% of marketers project that the dollars allocated to online brand advertising will grow in 2013, with one in five believing that the increase in spend will exceed 20%.
Unlike other social media that focuses on a user's ability to connect with friends, Yappn connects people based on their common interest and likes, creating a unified global platform for topic discussion. Yappn also includes a number of gamification processes to enhance user engagement.
"Yappn's approach to engagement is simple; people want to chat about things they like with people who like the same things," said David Lucatch Founder and CEO of Yappn. "Yappn's not about connecting with people you once knew or have a casual connection with, it's all about discussions, passions and opinions. Yappn provides a focused and effective approach allowing consumers, experts, brands and others to meet, chat, engage and consume in an environment that is absolutely global - making it the next step in the evolution of social media."
Yappn, with its partnership with Ortsbo ( www.ortsbo.com ) will make available real-time communications in up to 70 languages allowing a user or brand to specifically view their interface and ongoing discussions in their native language, making it easy to communicate across language barriers.
Consumers are encouraged to sign up for the Yappn beta program and can learn more about the platform at www.yappn.com .
Like the Yappn Facebook page and follow Yappn on Twitter: @YappnCorp.
About Yappn
Set to launch in Summer 2013, Yappn ( www.yappn.com ) is a place where people can meet, chat, engage and consume content, individually, in groups and by topic, regardless of the language they speak. By removing the language barrier, the entire world opens up to an entirely new paradigm of communication.
Yappn, with the power of Ortsbo ( www.ortsbo.com ) also offers a set of very powerful communication tools where users can create opportunities to meet, chat, engage and consume in their own virtual location creating global social engagement for private events and closed networks. Users can also connect to leading social networks and engage friends and followers on Facebook, Yahoo!, Twitter and more.
Intertainment Media Inc. (TSX VENTURE:INT)(OTCQX:ITMFT)(FRANKFURT:I4T), a leading technology incubator focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike is a significant stakeholder in Yappn Corp. and is the parent of Ortsbo Inc.
Forward-Looking Information
This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com . The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.
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