An EV Pullback is Taking Shape in the US Someth
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Something worrying is going on in America’s battery electric vehicle (BEV) industry. After years of making ambitious electrification plans, several carmakers in the country are delaying the launch of new models or canceling them entirely, largely in response to the Trump administration’s anti-electric vehicle stance.
With the GOP undoing most of the EV-related policies set by the previous administration, American carmakers find themselves in an incredibly volatile environment that doesn’t seem to have much support for alternative energy vehicles.
The Trump administration first ordered states to halt the previous administration’s $5 billion public electric vehicle charging network project, stopping the deployment of public EV charging stations using federal funds. Without a widespread network of reliable public chargers, recharging an electric car will never be as easy and convenient as fueling a fossil fuel-powered car, and range anxiety will remain one of the major barriers to electric vehicle adoption in the country.
The Big Beautiful Bill dealt a significant blow to the country’s fledgling EV industry by eliminating federal tax incentives for electric vehicle purchases and making it more expensive to buy new and secondhand electric cars.
Additionally, the GOP’s decision to eliminate the waiver that allowed California to set its own emissions rules, as well as President Donald Trump’s sweeping tariffs, have done little to help. As a result, many carmakers in the country are responding by pulling back their investments in electric vehicle development.
With the $7,500 federal tax credit ending in September, drivers will have to dig deeper into their pockets to buy battery electric cars. Most automakers in the country, including Tesla, relied on this subsidy to boost sales and may have a much harder time selling their EVs in America without the tax incentive. While several automakers are still evaluating how their sales will be affected by the loss of the tax credit, a growing number have opted to delay the launch of future electric vehicle models.
Edmunds Director of Insights Ivan Drury says that the mounting challenges facing America’s electric vehicle market may prove to be insurmountable. If automakers find that the industry’s obstacles can’t be overcome, Drury says, they may choose to cancel delayed models, especially if they fail to find customers in foreign markets.
In comparison, China’s electric vehicle industry is expected to grow in leaps and bounds over the next decade. The Chinese government has invested hundreds of billions of dollars into building the country’s EV industry, and China currently has the largest network of public EV chargers in the world.
Europe, which is the second-largest electric vehicle market globally, is also making greater progress than the U.S. in electric vehicle adoption, with countries like Norway achieving exceptionally high EV penetration rates. Without strong federal backing and as automakers scale back their electrification strategies, the U.S. risks ceding leadership in the global EV race to China and the European Union.
Firms like SolarBank Corp. (NASDAQ: SUUN) (Cboe CA: SUNN) (FSE: GY2) that were looking to benefit from the growing market for EVs in the U.S. may also have to rethink their marketing plans in order to redirect their products to other markets that have more supportive policies in place.
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