NetworkNewsBreaks – SOBR Safe Inc. (NASDAQ: SOBR
Post# of 112
SOBR Safe (NASDAQ: SOBR) (“SOBRsafe”), a provider of next-generation transdermal alcohol detection solutions, earlier this year began the sale of its SOBRsure(TM) wearable continuous alcohol monitoring device in Australia and New Zealand following a 90-day proof-of-concept. “This overseas milestone was made possible through an international channel partnership with Drug Testing Business Success, the leading drug and alcohol testing service provider in the region,” reads a recent article.
The piece describes the company’s excitement surrounding the new revenue stream in both countries and the opportunity to accelerate broader global growth in the U.S. and other international markets. “SOBRsafe recently issued an update on the expansion into Australia and New Zealand, reporting that courts in both countries have now approved the company’s technology for use in family law cases.” SOBRsafe’s chairman and CEO Dave Gandini expressed significance of the legal approval, empowering the company’s partner “to market to the more than 7,000 family law attorneys in the region” and giving “SOBRsafe a template for expansion into the family law vertical in the U.S.”
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