Blockchain, Web3 Could Address AI Fakes and Trust

Blockchain, Web3 Could Address AI Fakes and Trust Issues

Web3 and blockchain technology could help mitigate the increasingly dire issue of artificial intelligence (AI)-generated fakes. Although AI-powered tools and large language models such as ChatGPT have only been accessible to the public for a few years, experts are worried about how they could be used to generate fake text and images as well as fuel trust issues among the general public.

Text, image and even video generators powered by AI are changing how the world creates and consumes media by making it possible for literally anyone with access to the applications to generate essays, images and, most recently, video with barely any prior knowledge or experience in these fields.

The sophistication and continued advancement of these tools mean that it is getting harder to distinguish between media created by humans and artificial intelligence. As a result, the internet has seen an influx of AI-generated information and misinformation that is making it difficult to trust the authenticity of internet data. Furthermore, this technology has the potential to spread misinformation and fuel mistrust by posing as legitimate information from known and trusted sources. For instance, image generators and AI-assisted deepfake tools are getting so advanced that they can generate photorealistic images of people that are barely distinguishable from the real thing.

Blockchain and Web3 can help mitigate this deluge of fake content, thanks to the incredible traceability offered by the blockchain. Naveen Agnihotri, founder and CEO of Trust App, a content verification platform, notes that blockchain’s “immutable nature” grants it significant but untapped potential in instances where trust is critical. Agnihotri posits that the blockchain can help restore the public trust in internet information by tracing the origin of public-facing information such as news articles and tracking all the changes made to the article to provide readers with total transparency. She says the next couple of years will likely see novel applications of blockchain technology to solve a wide variety of old and new problems.

Since Web3 grants its growing user base unprecedented control and security over its data, companies can create decentralized data marketplaces where users can share, buy and sell data securely. Such marketplaces could then allow AI models, which require access to massive amounts of data to “learn,” to access diverse data sets that are still bound by the ownership rights, integrity and privacy provided by blockchain.

Blockchain records can also help to deal with the surge of fake AI content and even prevent malicious parties from using AI by making it nigh impossible to falsify or manipulate information stored on the Blockchain.

Entities that engage in healthcare e-commerce, such as NextPlat Corp. (NASDAQ: NXPL) (NASDAQ: NXPLW), would particularly benefit from the security and trust that comes from deploying blockchain technologies on their platform to ensure data safety.

NOTE TO INVESTORS: The latest news and updates relating to NextPlat Corp. (NASDAQ: NXPL, NXPLW) are available in the company’s newsroom at https://ibn.fm/NXPL

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