Something no one has talked about...
To market Live Shopping, it usually cost a LOT of money. WhatNot spent a LOT of money marketing their app. Hundreds of millions if I remember.
With Verb's relationship with TikTok, it's almost virtually marketing Market.Live for free. Some of the most well know apps have little to know marketing around them. They take off virally. Just ask your kids. Look at chatgbt as an example
How ChatGPT exploded onto the scene with so little marketing spend
https://www.marketing-interactive.com/how-cha...ting-spend
To market Live Shopping, it usually cost a LOT of money. WhatNot spent a LOT of money marketing their app. Hundreds of millions if I remember.
With Verb's relationship with TikTok, it's almost virtually marketing Market.Live for free. Some of the most well know apps have little to know marketing around them. They take off virally. Just ask your kids. Look at chatgbt as an example
How ChatGPT exploded onto the scene with so little marketing spend
Quote:But with so little marketing, how did the platform gain so much attention? Word of mouth, say industry players, has been crucial to the growth.
Rai explained that the platform was well-received by early adopters and word-of-mouth recommendations helped to spread awareness quickly. “This is also leveraging the larger trends of the increasing popularity of language models, AI in general and compounded by the fact we live in a social era where sharing widely is so simple,” he shared.
He added that a high level of interest already exists in the platform from influential individuals and companies in related industries. Additionally, the platform’s impressiveness made it extremely sharable.
“Users found the tool to be useful for a variety of tasks, many of which resulted in ‘wow’ moments that moved people to share online. These led to more coverage in news and other media outlets, which helped ChatGPT gain a large user base quickly.”
True enough, it would appear that consumers are simply excited about the possibilities and potential of the system. “I think consumers are excited - especially white-collar professionals given AI has been a buzzword for years,” said Joseph.
https://www.marketing-interactive.com/how-cha...ting-spend
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