There is a LOT more to this story, as great as it

There is a LOT more to this story, as great as it already is.

If you watch the Xcel Brands, CEO interview below that is dated August 16

Bob D’Loren says they built the Live Streaming platform that has Social Commerce and Attribution. Been building it for years.

Eight days later Bob D’Loren, CEO of Xcel Brands is saying...

Quote:

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Halston’s parent company Xcel Brands is no stranger to live shopping. According to CEO Bob D’Loren, the company expects to cross $4 billion in sales and air more than 10,000 hours of live television this year. “We are one of the largest players globally in interactive TV,” D’Loren said. Though Verb does not require its partners to livestream exclusively on Market, Xcel has chosen not to partner with any other platform. Market currently hosts stores dedicated to its Halston, Judith Ripka and Longaberger brands.

“I’ve looked at a lot of livestream technologies and Verb is the only complete ecosystem,” D’Loren said. “There’s companies that have just the video piece, there are companies that maybe have payment processing, and if you really want to put the whole ecosystem together, you have to bolt a lot of different technologies together to make it work. Verb has it all.”

D’Loren praised Market’s “attribution engine” in particular. As Cutaia explained it, the platform allows individuals to create unique invitations that will compensate them when someone else clicks the link, watches the event and buys an item.

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Now granted the interview on youtube dated August 16th could have been filmed a day, week or month earlier

But what changed that Bob D’Loren, CEO of Xcel Brands did a giagantic U-TURN?

If you said ShopFest...



Oh and I like his insights on why Facebook gave too...

"Facebook doesn't have the entire ecosystem to win at it"