"Halston’s parent company Xcel Brands is no stra

"Halston’s parent company Xcel Brands is no stranger to live shopping. According to CEO Bob D’Loren, the company expects to cross $4 billion in sales and air more than 10,000 hours of live television this year. “We are one of the largest players globally in interactive TV,” D’Loren said. Though Verb does not require its partners to livestream exclusively on Market, Xcel has chosen not to partner with any other platform. Market currently hosts stores dedicated to its Halston, Judith Ripka and Longaberger brands.

“I’ve looked at a lot of livestream technologies and Verb is the only complete ecosystem,” D’Loren said. “There’s companies that have just the video piece, there are companies that maybe have payment processing, and if you really want to put the whole ecosystem together, you have to bolt a lot of different technologies together to make it work. Verb has it all.”

D’Loren praised Market’s “attribution engine” in particular."


"Though Verb does not require its partners to livestream exclusively on Market, Xcel has chosen not to partner with any other platform."


What does the aforementioned quote say about our MARKET? We are the KING?QUEEN of LIVE E-Commerce...