TV ads still work for older demographics but that
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Posted On: 07/05/2022 1:06:17 PM
TV ads still work for older demographics but that is not KT's primary market
Younger demographics get their information and entertainment Online. That is where KT needs to be to reach active, sports oriented customers. KT also spends significant marketing money on the sponsorship of Olympic/Professional Athletes because weekend sports enthusiasts want to use what the Pro uses.
Jessica Klodnicki, KT's new CEO, spent 5 years as the Chief Marketing Officer at Skullcandy. She knows how to reach targeted customers with Online promotions.
I am hoping she will see the value of the 'KT Wave' being KT's only FDA Cleared Product and make it the cornerstone of the KT Tape Brand.
Younger demographics get their information and entertainment Online. That is where KT needs to be to reach active, sports oriented customers. KT also spends significant marketing money on the sponsorship of Olympic/Professional Athletes because weekend sports enthusiasts want to use what the Pro uses.
Jessica Klodnicki, KT's new CEO, spent 5 years as the Chief Marketing Officer at Skullcandy. She knows how to reach targeted customers with Online promotions.
I am hoping she will see the value of the 'KT Wave' being KT's only FDA Cleared Product and make it the cornerstone of the KT Tape Brand.
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