$AITX June 13, 2022 (GLOBE NEWSWIRE) -- Artificia
Post# of 6022
The Company noted that it is not paying for the placement of its devices in these productions and cannot identify the productions due to non-disclosure agreements.
“There seems to be a buzz around Hollywood about what RAD robots look like and can do,” said Doug Clemons, Chief Marketing Officer at RAD. “So far, we’ve seen ROAMEO and SCOT be part of a huge summer blockbuster due out next year, SCOT and ROSA in two independent films with big stars, and SCOT and ROSA having continuing roles in a popular streaming service TV series. And the devices are not simply props in the background, they’re engaged and interacting with the principals of the production.”
RAD is presently in discussions for placing its robots in a few top-rated TV crime dramas and other film projects.
“Predictably, every time the project’s production staff get their hands on one of our robots, the robot’s screen time dramatically expands, and they’re doing more than originally expected,” said Steve Reinharz, CEO of AITX and RAD. “The RAD devices just might end up stealing the scene from the A-list stars they’re appearing with. This is tremendous visibility for the RAD brand, and each production is showcasing what the devices do and how they contribute to safety and security.”
The Company anticipates that a least one film and one TV series featuring RAD devices will be distributed in the later this year. “Movies can take years to hit the theaters, TV shows can air within a few months, but ultimately, the scheduling for their release is out of our control. Hopefully we will be able to be part of some of the pre-release promotional activities for the big projects,” Reinharz concluded.