Pricing is a sticky one. Some companies do, some c

Pricing is a sticky one. Some companies do, some companies don't. If you put it out there...

1.) You give your competition an opportunity to under cut you. Get into price wars, etc. What is worse is your product and your competition might not be even similar. Lexus vs Yugo.

2.) You can potentially scare some customers off. They do the math on 'list price' and don't even bother signing up for a demo because they think it's too expensive.

3. Pricing is usually never a fixed thing. Volume discounts usually drop the price. Do you show tiered pricing on your website? When you do, everyone wants the best pricing in the top tier, even if they don't have 100K users and just a few.

4.) Sometimes enterprise pricing is actually higher as you get many more features. Some naturally think Enterprise should be the lowest cost.

5.) There is usually additional costs like integration and custom features. Verb and other companies do get significant revenue from one time cost.

6.) Different customers are playing different prices depending on volume, bundled features/products, contract length, etc. If a single product user/low volume customer sees the high volume bundled cost with a long contract, they get upset when they just focus on one element

7.) Verb doesn't have just one product or one type of customer. For example, Medical Sales. Verb should price VerbTeams similar to Seismic and Showpad and not Rallyware, Penny, etc.


Here's Penny's pricing...

https://getpenny.com/pricing/

$8.99/mo or $6.99 will billed annually. That's quite a difference. $108 vs $84.

Assuming enterprise is higher. Wonder what the cost would be?


Show Pad you have to request pricing...
https://www.showpad.com/product/pricing/showp...t-pricing/

Seismic doesn't even have a pricing page that I saw...
https://seismic.com/

Remember that last year, Seismic raised $170 million at a $3B valuation. Yeah, last August. Why didn't the ball'r cry about that? Oh the dilution!!!

Seismic raises fresh funds at $3 bln valuation; acquires Lessonly
https://www.reuters.com/technology/seismic-ra...021-08-16/

ShowPad raised funds 3 years ago at a $1B valuation

Highspot raised $248M @ $3.5B valuation a few months ago

Highspot Raises $248M At $3.5B Valuation As Demand Grows For Software That Helps Sellers
https://news-primer.com/highspot-raises-248m-...s-sellers/

Verb just needs to sell, sell, sell and everything will take care of itself.