I totally agree with you. Lately I have been think
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Two reasons I can come up with for why transparency would be beneficial other than helping analysts (which we need for SP appreciation as you stated).
1. From your research, it is obvious that Verbs products are really competitively priced. The subscriptions come at a massive discount to that of the "similar" products available. Verb provides a MUCH better product. More transparency would make this obvious to potential customers.
2. Attribution. Although this one doesn't involve advertising the fees, it could have a huge impact with adoption. I would like to see Verb heavily advertise the incentive structure for this groundbreaking feature. Make the earnings potential more transparent to draw in participants. I think attribution is easily one of the best things they have going and it should be a major part of the marketing campaigns focus imo.