$SFLM DD - Updated January 23, 2022
[important aspects in bold]
Summary Of Changes In This Update
- Revenue for Week
January 15-23: $0.238M.
- Total Revenue for 2022
for Weeks 1-3: $0.678M.
- Pro-rata estimate
for Total Revenue in 2022: $11.784M.
- Share Structure updated
January 20, 2022: no change for 3+ months.
SFLMaven is a "beyond well-established"
[company's description] jewelry business
which has operated successfully
since June 2003 - 18+ years.
It effectively went public
when acquired by the former ticker $SKDI in October 2020.
At the same time, $SKDI divested
itself of Hakuna and Numuni.
CEO of SFLMaven became CEO of $SKDI
wef October 12, 2020.
Significant further information about the success to date
of SFLMaven and plans ahead
have been given in 11 x videos
[see links below].
The CEO has confirmed
that there will be no reverse stock split
and that the company has a very tight public float.
On / around February 18, 2021 the company applied for a name change
of the then current ticker $SKDI to "SFLMaven" and a ticker change.
The name "SFLMaven"
and ticker "SFLM"
came into effect March 30, 2021.
$SFLM is now re-focused on a serious revenue generating business
and - having divested
itself of non-core businesses
- is set to deliver shareholder value.
SFLMaven has now retained a professional Investor Relations company
[source: 3rd video].
SFLMaven has now also retained a brand building Public Relations company
[source: PR dated May 11, 2021].
SFLMaven now also sells at 1stDibs
[source: Twitter July 8, 2021]
- Increase exposure
in luxury markets as a whole.
- Increase inventory
to increase sales
- Build out own professional on-line retail site
- already being worked on [source: 3rd video].
- Start holding investor events
as soon as permitted [source: 3rd video].
- Increase shareholder trust
by delivering dependable growth
month after month and Q after Q.
- Deliver "fantastic shareholder value".
- Emphasize differentiation from other OTC companies
- get the word out that it is an undervalued "diamond in the rough"
that already keeps cranking out $Ms in revenue
month over month [source: 4th video].
- Diversify over more platforms
[source: 4th video].
- Expand the new Non-Fungible Token
[source: 9th video and PRs September 21 and 23]
- Already signed first renowned NFT artist
- draws live crowds up to 30,000
people [source: PR dated October 15] and a second NFT artist
[source: PR dated October 19].
- Plans to recruit local NFT artists
to expand Nationwide
[ source: 11th video].
- Develop a Collectibles Marketplace Strategy
by acquiring around 7 x collectible companies
- and grow using proven business model
- to same revenue level as original SFLMaven
- see more detail in specific section below [source: 9th video and PR September 21].
- In the longer term,
looking to acquire 8-10 collectibles companies
over 5 years [source: 11th video].
- Initiating audit with goal of filing Form 10, becoming fully reporting company and uplist to OTCQB
- so we can expect a sustained .01 bid at some point ahead - have plenty of shares from current levels [source: Shareholder Presentation - June 2021 Version].
Company Shareholder Presentation - June 2021 Version
Expansion Announcement - September 16, 2021
[source: 9th video]
Start acquiring other collectible companies
to create a coalition that uses the well-established already succesful SFLMaven platforms, connections and growth model.
Already in discussion
with a few companies - looking to acquire 6 or 7 - such as those specializing in:
- Baseball cards.
- Comic books.
- Sports memorabilia.
Plan is to build each to have the same size revenues
as SFLMaven Jewelry Division - currently around $1M per month.
In addition, has formed a NFT Division
Key Points - 2021 Q3 Achievements PR Dated October 6, 2021
- September 2021 sales $1.1M - up 32%
on a sequential basis.
web impressions - nearly 70%
- Page views also jumped up on a month-by-month basis - now 340K+.
- "The timing couldn’t be better as we work on multiple pathways of expansion,
including our new NFT and Collectibles Marketplace vision."
Revised 2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue Figures Provided By Company - As At December 31, 2021
$SFLM revenue in 2021
Multiple x 9:
- SFLMaven (current jewelry company).
- Add 6 or 7 x collectible companies and grow to same level.
- Add NFT Division of SFLMaven.
9 x $10.241M = $92.169M.
Market Cap based on total Outstanding Shares
of 1.453 Billion = $.063.
Price based on Restricted still being Restricted
or the company insiders / lenders choosing to keep if any go Unrestricted in 2022 - so based on Unrestricted Outstanding Shares
of 837.5M - $.1100.
This section will be updated on an ongoing basis as revenue increases or if there is any change to the share structure.
Key Points - Shareholder Update PR - October 27, 2021
- Unaudited year-to-date performance data as of October 25, 2021:
-- Gross Revenues: $7.76M - up 33.9%
on year-over-year basis.
-- Net Sales: $6.97M - up 33.2%
on year-over-year basis.
-- Products Sold: 9,406 - up 31.5%
on year-over-year basis.
-- Average Sales Price Per Item: $825.35
- up 2% on year-over-year basis.
- Continues to develop
its new Collectibles Marketplace Strategy.
- Launched a new segment that focuses on the thriving collectibles market,
including Non-Fungible Tokens (NFTs), baseball cards, coins, comic books, handbags, sneakers and other collectible memorabilia.
- First phase
of this launch is focused on developing a unique inventory of digital artwork capable of driving value
in the NFT marketplace.
- Already signed two very talented digital artists
- Larry Calabrese and SubtleCodes.
- Management looks forward to providing further updates
on exciting next steps in this process very soon.
Key Points - 2021 Q3 Filed November 15, 2021
Total Sales: $2,623,735
Total Cost of Goods Sold: $2,133,915
Gross Profit: $489,820
Total Operating Costs: $434,653
Net Profit: $55,167
- so flipped positive for the first time
Total Assets: $1,398,486
Cash at Beginning of Period: $3,392
Net Cash Increase
During Period: $45,847
Cash at End
of Period: $49,239
Performance / Achievements
top line revenue: $7.4M
- despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].
- 2021 target was to increase revenue
by 30% [source: 2nd video] - achieved $10.241M up 34.75%
[source: sales updates to December 31].
- Reached the 100K Postive Feedback major milestone
for its eBay store on October 7, 2021 [source: PR October 12].
- As at October 25, 2021
[source: PR October 27]:
- Gross Revenues:
$7.76M - up 33.9%
on year-over-year basis.
- Products Sold:
9,406 - up 31.5%
on year-over-year basis.
- Cash Flow flipped positive in Q3.
- $1.615M in capital for increased inventory raised through the Public Offering (now closed).
1st Video - PR'ed October 9, 2020:
2nd Video - PR'ed November 2, 2020:
3rd Video - PR'ed April 9, 2021:
4th Video - linked released via Twitter May 6, 2021:
5th Video - link released via Twitter May 12, 2021:
6th video - link released via Twitter June 7, 2021:
7th Video - link released via Twitter June 9, 2021:
8th Video - found on Money TV September 2, 2021:
9th Video - linked via Twitter September 16, 2021:
10th Video - linked via Twitter September 20, 2021:
11th Video - linked via Twitter October 15, 2021:
Current Tier - OTC Pink Current
Plans to uplist to OTCQB
- will require sustained bid above .01.
A Public Offering of at .0050 to raise capital to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.
The Public Offering Statement was updated on May 18, 2021 to change the price to .0046 and it was confirmed that money was already coming in.
With the sales increase target already exceeded by the end of Q3, a SEC Form 1-Z Public Offering Exit Report was filed on December 9, 2021 showing that:
- $1.615M in capital brought in.
- Only 352.5M
of the 2.2 Billion maximum offered from October 10, 2019 were sold at .0046. The majority of these shares have probably already been traded on previous runs
(see Share Structure section notes).
A SEC Form 1-A was filed on December 16, 2021 for a Public Offering at .0017
- so it is likely that the pps will be maintained above that
or institutional level investors wouldn't be getting a discount. There was a $29,750 buy
the same day (17.5M at .0017).
A SEC Form 1-A/A was filed on January 14, 2022 amending the Previous Offering at .0017 stating that initial puchases
must be a minimum of $50K
and that follow on puchases
must be a minimum of $10K.
Share Structure - Updated January 20, 2022
Transfer Agent Verified
- updated at least monthly
Authorized Shares: 5,000,000,000 [same as in January 2020]
Outstanding Shares: 1,453,025,173 [up 341.25M in 11 months September 2020 > August 2021 - no change August 2 > September 8 - up 43.75M September 9 > October 8 - no change
October 9 > January 20]
Restricted: 615,504,231 [up 20M in 11 months September 2020 > August 2021 - no change in last 3 months May to August 2, 2021 - down 50M August 2 > September 8 - no change
September 9 > January 20]
Unrestricted: 837,520,942 [up 321.25M in 11 months September 2020 > August 2021 - up 50M August 2 > September 8 from formerly Restricted - up 43.75M September 8 > October 8 - no change
October 9 > January 20]
Note 1: It is only the Unrestricted Outstanding Shares count that is relevant to immediate trading. Very low at 837M
for a stock in the .0020 > .25
Note 2: The 252.5M
increase in the Unrestricted Outstanding Shares count in 10 months September 2020 > July 2021 was not significant to the long-term traders
Note 3: Way more than that increase over 220+ trading days was traded in just a dozen of them
- for example: 65M
in just 2 days on March 3-4, 30M
on March 18, 365M
on March 24, 57M
on March 25, 99M
on March 29, 28M
on April 1, 136M
on April 5-9, 50M
on April 7, 28M
on April 8, 21M
on April 29 & 35M
on May 4 [914M in just those 12 days].
Note 4: The 68.75M
increase in July 2021 was not significant to the long-term traders
of $SFLM. 578M were traded in the 20 trading days concerned
- including 286.5M
on July 15, 49M
on July 16 and 112.75M
on August 4 [448M+ in just those 3 days alone].
Note 5: The 50M
increase in August 2021 - all formerly Restricted
shares held by insiders - was not significant to the long-term traders
of $SFLM. 343M were traded in the 27 trading days concerned
- including 112M
on August 4 when it ran .0042 > .0064 (52%)
on August 13 when it ran .0040 > .0051 (27.5%).
Note 6: The 43.75M
increase in September 2021 was not significant to the long-term traders
of $SFLM. 282M were traded in the 22 trading days concerned
- including 71M
on September 21 followed by another 60M
PRs / Updates Since February 18, 2021
Ongoing professional PR campaign
Items referring to achievements surpassed by later results in 2021 deleted.
News - February 18. Sun Kissed Rebrands to Align with Its Highly Successful Multi-Million Dollar Online Jeweler Subsidiary, SFLMaven.
News - April 29. SFLMaven Corp Engages MZ Group to Lead Strategic Investor Relations and Shareholder Communication Program.
News - May 6. SFLMaven Announces Launch of New Corporate Website.
News - May 11. SFLMaven Selects Heather Krug PR & Marketing as its Public Relations Agency.
News - June 10. SFLMaven Celebrates 18 Year Anniversary and Transition to Public Company.
News - July 20. SFLMaven Announces New Sales Channel Launch on 1st Dibs, a Leading Luxury Goods Online Marketplace.
1st Dibs Marks Launch of First New Sales Channel, Further Diversifying Revenue Base.
News - September 21. SFLMaven Announces New Collectibles Marketplace Strategy with Focus on Acquisitions and Digital Auction Leadership in NFTs and Other Unique Items.
Company to Enter $370 Billion Collectibles Space to Leverage Digital Auction Expertise and Augment $MM Existing Luxury Goods Business.
News - September 23. SFLMaven Announces Further Details on the Company’s Emerging NFT Strategy.
Business Article in Thrive Global - September 23. Joseph Ladin of SFLMaven Corporation: “Invest in all of your stakeholders”
News - September 29. SFLMaven Announces LOI with First Talented Artist for Creation of Unique NFT Portfolio.
News - October 6. SFLMaven September Sales Soar 32% to $1.1 Million as Positive Feedbacks Approach 100K.
News - October 12. SFLMaven eBay Online Store Surpasses 100K Positive Feedbacks.
News - October 14. SFLMaven Announces Signed Agreement with First NFT Artist for 50 Unique Works.
News - October 19. SFLMaven Signs Second Talented Artist for Expansion of Unique NFT Portfolio.
Update - November 11. How NFTs Create Value.
Business Article - December 31, 2021
"SFLMaven Corp, The ‘Amazon.Com Of Collectibles,’ Expands Into NFT Market… And Could Change NFT Ecommerce For Good"
Note 1: Details of runs in 2019 and 2020 of up to 433%
have been deleted - still available to view in the contemporaneous record here.
Note 2: Now that we are expecting runs of 500% > 1000%
in 2022 from current levels,
details of 8 x runs less than 84% in 2021 have been deleted - still available to view in the contemporaneous record here - to make breakout patterns in a new tax year more evident. In addition, some details of stages observed in previous short squeezes has also been deleted.
from .0038 (previous close) to .0050 on January 6, 2021
Ran from .0052 > .0064
on February 9 - 23%
Ran from .0062 > .0080
on February 10 - 29%
Ran from .0073 > .0091
on February 11 - 25%
Ran from .0070 > .0088
on February 18 - 26%
Ran from .0076 > .0091
on March 3 - 20%
Ran from .0086
(previous close) > .0197
(then new 2021 high) on March 24 - 129%
Ran from .0092
(previous close) > .0169
on March 29 on just under 99M traded - 84%
Ran from .0169
(previous close) > .0200
(new 2021 high) on March 30 - 18%
Ran from .0127
(previous close) > .0160
on April 1 on just 28M traded - 26%
Ran from .0098
(previous close) > .0119
on April 8 - 21%
Ran from .0060
(previous close) > .0117
on July 15 - 95%
Ran from .0018
by December 14 - 66%
Maintained same bottom range
- predominantly .0020 > .0052 (10% > 25% of the anticipated .02+)
- for 71 trading days to December 31, 2021 as new interest tried bidding first but also bought some on the ask.
By then, 823.3M shares - 98.3% of the low Unrestricted Outstanding Shares count - had been bought September 22 - December 31. As the balance at higher prices are held by longs, this should make it extremely thin to the upside in the .0052 > .02+ range.
Since then, the same bottom range
has been held for a further 14 trading days
to January 21, 2022.
New interest traders / commentators + long-term traders with significant followings
as at January 23
numbered at least 165
. One of the recent additions has 166K+
followers - the top 5 alone have 288K
followers - see earlier post for list - and I'll be updating this going forward.
Expect a dramatic move up anytime we get sufficiently large buys set across several successive asks
- taking out any walls put up by those that attempt to manipulate the price down by a combination of shorting and walked down, often "fake" walls - by which I mean cancelled when hit without filling.
A pattern of manipulation attempts has been observed for 26 months
now - believed to be from a few people on an amateur forum who continually post disinformation nonsense. At least one of them has admitted to shorting
it regularly although he is ridiculed whenever he appears now.
Any manipulators leave themselves open to getting short squeezed
- as happened in 2021
on March 24 and March 29 for 129%
runs and again on July 15 for 95%.
A number of times in 2021, more traders were willing to hit the ask above hold back attempts to top up their inventory of shares for trading throughout 2022
- especially during the phase when the company starts its qualification attempt to uplist to OTCQB
which will require a sustained bid above .01
- and for trading on surge moves
and short squeezes.
With many traders now known to be watching
$SFLM at all times, those that try walking asks down are likely to get taken out by large buys
- as has been happening over the past 85 trading days - and lose shares at just the wrong time.
As with all my long-term top picks, knowing who got what where
- relative to you by process of elimination - is important
when deciding the ratio of shares to keep long-term vs locking in partial profits at peaks in the .01 > .02+ range.
Performance & Outlook
$SFLM is the Joint #1 Top Profit Pick
on my Watch List throughout 2022 for self-evident reasons. It is currently trading well below where its market cap should be
both for its current $10.241M revenue
and for its planned 8 x revenue ahead
under the Collectibles Marketplace Strategy.
The company exceeded its 2021 revenue growth target
of 30% - achieving 34.75%
[see relevant sections above].
$SFLM was also
the #1 Top Profit Pick and #1 Top Actual Banked Profit Earning Stock
on my Watch List of both 2021 and 2020
due to the extent and frequency of its probable short squeeze runs.
As a long-term project, this enables more shares being held for future growth and uplisting to be effectively converted to "free" by trading a portion of the overall inventory on significant moves - particularly on interim peaks around .0150.
It pays to be ready at all times
for surges, uplisting to OTCQB
and the long-term.
Continued large profit trading opportunities are anticipated ahead throughout 2022 and future years
for those who maintain a large inventory of shares
at various price points. Having plenty of shares - you don't need the cheapest - avoids the need to chase every time it runs
and also locks up an ever increasing % of the low float
and thereby deprives new interest of cheap shares
- particularly those under .01.
Cancel any left over ask sell orders at close to get the maximum gap up at each open.
Expect .02+ at some point ahead in 2022
- and much higher in the longer term
as the up to 8 x revenue
from the Collectibles Marketplace Strategy kicks in
(see forecast in earlier section) - and repeat runs in the meantime
to .01 > .0150
- as the following catalysts
- Awareness in the wider trading / investing community
of the proven success and future potential of SFLMaven.
- Weekly eBay sales revenues visible to all
share holders on a continuous basis.
- Updates from the company
on sales weekly
and PRs aroiund monthly.
- 2021 Q4 filings.
- Launch of SFLMaven's own on-line store
- in addition to eBay.
- Broadening its multi-channel digital strategy
[source: PR July 15].
- Exploring other sales channels
outside of eBay to diversify and expand its reach [source: PR July 15].
- Addition of a Shopify store
- launch TBA [source: 8th video]
of luxury goods offered.
- Nationwide expansion
of the NFT Division
- Collectibles Marketplace Strategy
- acquire up to 10 x existing collectibles companies.
- Build revenue of each
company to that of the current SFLMaven - $1M+ most months of the year.
- Large investors found by MZ Group
from both their client base and investor symposiums.
- Social media influencing and brand building conducted by Heather King PR & Marketing.
- Completion of audit to become "Fully Reporting"
- Uplist to OTCBQ.
Websites / Social Media
SFLMaven website: https://www.sflmaven.com/
SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART
SFLMaven - 1stDibs on-line store: https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032
SFLMaven Twitter: https://twitter.com/sflmaven
SFLMaven Instagram: https://www.instagram.com/sflmaven/?hl=en
SFLMaven Facebook: https://www.facebook.com/sflmaven/
SFLMaven Annual Revenue - As At January 21, 2022
Assume that week quoted in company update is January 15-21 (Week 3)
to January 14: $0.440M
This Week: $0.238M
to January 21: $0.678M
Note 1: The majority of the revenue comes in each Thursday
when the weekly auction ends.
Note 2: Estate items sold on eBay for 18 years - est June 2003 - revenue is limited only by the inventory available each week.
This was clearly demonstrated several times
during 2021 when desirable items were bought ahead of the auction
eg "Buy It Now" sales August 1-4, 2021 were $51,696.
Note 3: 2021 Total
Note 4: Pro-rata estimate for 2022 revenue
- based on sales to January 21 and not including the anticipated increased earning rate from acquired collectibles companies or the NFT Division
- 365 / 21 x $0.678M = $11.784M.