$SFLM DD - Updated January 23, 2022

$SFLM DD - Updated January 23, 2022 [important aspects in bold]

Summary Of Changes In This Update

- Revenue for Week January 15-23: $0.238M.

- Total Revenue for 2022 for Weeks 1-3: $0.678M.

- Pro-rata estimate for Total Revenue in 2022: $11.784M.

- Share Structure updated January 20, 2022: no change for 3+ months.

Backstory

SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - 18+ years.

It effectively went public when acquired by the former ticker $SKDI in October 2020.

At the same time, $SKDI divested itself of Hakuna and Numuni.

CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.

Significant further information about the success to date of SFLMaven and plans ahead have been given in 11 x videos [see links below].

The CEO has confirmed that there will be no reverse stock split and that the company has a very tight public float.

On / around February 18, 2021 the company applied for a name change of the then current ticker $SKDI to "SFLMaven" and a ticker change.

The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.

$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.

SFLMaven has now retained a professional Investor Relations company [source: 3rd video].

SFLMaven has now also retained a brand building Public Relations company [source: PR dated May 11, 2021].

SFLMaven now also sells at 1stDibs [source: Twitter July 8, 2021]

Future Intent

- Revamp Corporate image.

- Increase exposure in luxury markets as a whole.

- Increase inventory to increase sales volume.

- Build out own professional on-line retail site - already being worked on [source: 3rd video].

- Start holding investor events as soon as permitted [source: 3rd video].

- Increase shareholder trust by delivering dependable growth month after month and Q after Q.

- Deliver "fantastic shareholder value".

- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].

- Diversify over more platforms [source: 4th video].

- Expand the new Non-Fungible Token (NFT) Division [source: 9th video and PRs September 21 and 23]

- Already signed first renowned NFT artist - draws live crowds up to 30,000 people [source: PR dated October 15] and a second NFT artist [source: PR dated October 19].

- Plans to recruit local NFT artists to expand Nationwide [ source: 11th video].

- Develop a Collectibles Marketplace Strategy by acquiring around 7 x collectible companies - and grow using proven business model - to same revenue level as original SFLMaven - see more detail in specific section below [source: 9th video and PR September 21].

- In the longer term, looking to acquire 8-10 collectibles companies over 5 years [source: 11th video].

- Initiating audit with goal of filing Form 10, becoming fully reporting company and uplist to OTCQB - so we can expect a sustained .01 bid at some point ahead - have plenty of shares from current levels [source: Shareholder Presentation - June 2021 Version].

Company Shareholder Presentation - June 2021 Version

https://api.mziq.com/mzfilemanager/v2/d/48d0d...e?origin=1

Expansion Announcement - September 16, 2021 [source: 9th video]

Start acquiring other collectible companies to create a coalition that uses the well-established already succesful SFLMaven platforms, connections and growth model.

Already in discussion with a few companies - looking to acquire 6 or 7 - such as those specializing in:

- Baseball cards.

- Comic books.

- Handbags.

- Toys.

- Stamps.

- Sports memorabilia.

Plan is to build each to have the same size revenues as SFLMaven Jewelry Division - currently around $1M per month.

In addition, has formed a NFT Division of SFLMaven.

https://vimeo.com/606644545

Key Points - 2021 Q3 Achievements PR Dated October 6, 2021

- September 2021 sales $1.1M - up 32% on a sequential basis.

- 32M web impressions - nearly 70% entirely organic.

- Page views also jumped up on a month-by-month basis - now 340K+.

- "The timing couldn’t be better as we work on multiple pathways of expansion, including our new NFT and Collectibles Marketplace vision."

Revised 2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue Figures Provided By Company - As At December 31, 2021

$SFLM revenue in 2021 was: $10.241M

Multiple x 9:

- SFLMaven (current jewelry company).

- Add 6 or 7 x collectible companies and grow to same level.

- Add NFT Division of SFLMaven.

9 x $10.241M = $92.169M.

Market Cap based on total Outstanding Shares of 1.453 Billion = $.063.

Price based on Restricted still being Restricted or the company insiders / lenders choosing to keep if any go Unrestricted in 2022 - so based on Unrestricted Outstanding Shares of 837.5M - $.1100.

This section will be updated on an ongoing basis as revenue increases or if there is any change to the share structure.

Key Points - Shareholder Update PR - October 27, 2021

- Unaudited year-to-date performance data as of October 25, 2021:

-- Gross Revenues: $7.76M - up 33.9% on year-over-year basis.

-- Net Sales: $6.97M - up 33.2% on year-over-year basis.

-- Products Sold: 9,406 - up 31.5% on year-over-year basis.

-- Average Sales Price Per Item: $825.35 - up 2% on year-over-year basis.

- Continues to develop its new Collectibles Marketplace Strategy.

- Launched a new segment that focuses on the thriving collectibles market, including Non-Fungible Tokens (NFTs), baseball cards, coins, comic books, handbags, sneakers and other collectible memorabilia.

- First phase of this launch is focused on developing a unique inventory of digital artwork capable of driving value in the NFT marketplace.

- Already signed two very talented digital artists - Larry Calabrese and SubtleCodes.

- Management looks forward to providing further updates on exciting next steps in this process very soon.

Key Points - 2021 Q3 Filed November 15, 2021

Total Sales: $2,623,735

Total Cost of Goods Sold: $2,133,915

Gross Profit: $489,820

Total Operating Costs: $434,653

Net Profit: $55,167 - so flipped positive for the first time as expected

Total Assets: $1,398,486

Cash at Beginning of Period: $3,392

Net Cash Increase During Period: $45,847

Cash at End of Period: $49,239

Performance / Achievements

- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].

- 2021 target was to increase revenue by 30% [source: 2nd video] - achieved $10.241M up 34.75% [source: sales updates to December 31].

- Reached the 100K Postive Feedback major milestone for its eBay store on October 7, 2021 [source: PR October 12].

- As at October 25, 2021 [source: PR October 27]:

- Gross Revenues: $7.76M - up 33.9% on year-over-year basis.

- Products Sold: 9,406 - up 31.5% on year-over-year basis.

- Cash Flow flipped positive in Q3.

- $1.615M in capital for increased inventory raised through the Public Offering (now closed).

CEO Videos

1st Video - PR'ed October 9, 2020:

https://vimeo.com/466211275

2nd Video - PR'ed November 2, 2020:

https://www.youtube.com/watch?v=NP2lBMixGZ8

3rd Video - PR'ed April 9, 2021:

https://vimeo.com/534192493

4th Video - linked released via Twitter May 6, 2021:

https://vimeo.com/546029691

5th Video - link released via Twitter May 12, 2021:

https://www.youtube.com/watch?v=IqBPN1W097o

6th video - link released via Twitter June 7, 2021:

https://vimeo.com/558582193

7th Video - link released via Twitter June 9, 2021:

https://www.youtube.com/watch?v=J6FaPp0p22k

8th Video - found on Money TV September 2, 2021:

https://vimeo.com/596165761

9th Video - linked via Twitter September 16, 2021:

https://vimeo.com/606644545

10th Video - linked via Twitter September 20, 2021:

https://drive.google.com/file/d/1tw-b7-qSLOXj...G3m78/view

11th Video - linked via Twitter October 15, 2021:

https://vimeo.com/632111482

Current Tier - OTC Pink Current

https://www.otcmarkets.com/stock/SFLM/overview

Plans to uplist to OTCQB - will require sustained bid above .01.

Public Offering

A Public Offering of at .0050 to raise capital to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.

The Public Offering Statement was updated on May 18, 2021 to change the price to .0046 and it was confirmed that money was already coming in.

With the sales increase target already exceeded by the end of Q3, a SEC Form 1-Z Public Offering Exit Report was filed on December 9, 2021 showing that:

- $1.615M in capital brought in.

- Only 352.5M of the 2.2 Billion maximum offered from October 10, 2019 were sold at .0046. The majority of these shares have probably already been traded on previous runs (see Share Structure section notes).

A SEC Form 1-A was filed on December 16, 2021 for a Public Offering at .0017 - so it is likely that the pps will be maintained above that or institutional level investors wouldn't be getting a discount. There was a $29,750 buy the same day (17.5M at .0017).

A SEC Form 1-A/A was filed on January 14, 2022 amending the Previous Offering at .0017 stating that initial puchases must be a minimum of $50K and that follow on puchases must be a minimum of $10K.

Share Structure - Updated January 20, 2022

Transfer Agent Verified - updated at least monthly

Authorized Shares: 5,000,000,000 [same as in January 2020]

Outstanding Shares: 1,453,025,173 [up 341.25M in 11 months September 2020 > August 2021 - no change August 2 > September 8 - up 43.75M September 9 > October 8 - no change October 9 > January 20]

Restricted: 615,504,231 [up 20M in 11 months September 2020 > August 2021 - no change in last 3 months May to August 2, 2021 - down 50M August 2 > September 8 - no change September 9 > January 20]

Unrestricted: 837,520,942 [up 321.25M in 11 months September 2020 > August 2021 - up 50M August 2 > September 8 from formerly Restricted - up 43.75M September 8 > October 8 - no change October 9 > January 20]

Note 1: It is only the Unrestricted Outstanding Shares count that is relevant to immediate trading. Very low at 837M for a stock in the .0020 > .25 price range.

Note 2: The 252.5M increase in the Unrestricted Outstanding Shares count in 10 months September 2020 > July 2021 was not significant to the long-term traders of $SFLM.

Note 3: Way more than that increase over 220+ trading days was traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].

Note 4: The 68.75M increase in July 2021 was not significant to the long-term traders of $SFLM. 578M were traded in the 20 trading days concerned - including 286.5M on July 15, 49M on July 16 and 112.75M on August 4 [448M+ in just those 3 days alone].

Note 5: The 50M increase in August 2021 - all formerly Restricted shares held by insiders - was not significant to the long-term traders of $SFLM. 343M were traded in the 27 trading days concerned - including 112M on August 4 when it ran .0042 > .0064 (52%) and 50M on August 13 when it ran .0040 > .0051 (27.5%).

Note 6: The 43.75M increase in September 2021 was not significant to the long-term traders of $SFLM. 282M were traded in the 22 trading days concerned - including 71M on September 21 followed by another 60M October 5+6.

PRs / Updates Since February 18, 2021

Ongoing professional PR campaign with 38 releases already.

Items referring to achievements surpassed by later results in 2021 deleted.

2021

News - February 18. Sun Kissed Rebrands to Align with Its Highly Successful Multi-Million Dollar Online Jeweler Subsidiary, SFLMaven.

https://www.otcmarkets.com/stock/SFLM/news/st...id=1814790

News - April 29. SFLMaven Corp Engages MZ Group to Lead Strategic Investor Relations and Shareholder Communication Program.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=300548

News - May 6. SFLMaven Announces Launch of New Corporate Website.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=301709

News - May 11. SFLMaven Selects Heather Krug PR & Marketing as its Public Relations Agency.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=302337

News - June 10. SFLMaven Celebrates 18 Year Anniversary and Transition to Public Company.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=306755

News - July 20. SFLMaven Announces New Sales Channel Launch on 1st Dibs, a Leading Luxury Goods Online Marketplace.

1st Dibs Marks Launch of First New Sales Channel, Further Diversifying Revenue Base.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=312366

News - September 21. SFLMaven Announces New Collectibles Marketplace Strategy with Focus on Acquisitions and Digital Auction Leadership in NFTs and Other Unique Items.

Company to Enter $370 Billion Collectibles Space to Leverage Digital Auction Expertise and Augment $MM Existing Luxury Goods Business.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=321684

News - September 23. SFLMaven Announces Further Details on the Company’s Emerging NFT Strategy.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=322131

Business Article in Thrive Global - September 23. Joseph Ladin of SFLMaven Corporation: “Invest in all of your stakeholders”

https://thriveglobal.com/stories/2599162/

News - September 29. SFLMaven Announces LOI with First Talented Artist for Creation of Unique NFT Portfolio.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2008065

News - October 6. SFLMaven September Sales Soar 32% to $1.1 Million as Positive Feedbacks Approach 100K.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2014290

News - October 12. SFLMaven eBay Online Store Surpasses 100K Positive Feedbacks.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2018511

News - October 14. SFLMaven Announces Signed Agreement with First NFT Artist for 50 Unique Works.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=325237

News - October 19. SFLMaven Signs Second Talented Artist for Expansion of Unique NFT Portfolio.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2025011

Update - November 11. How NFTs Create Value.

https://hbr.org/2021/11/how-nfts-create-value

https://twitter.com/SFLMaven/status/1458849398381858821

Business Article - December 31, 2021

"SFLMaven Corp, The ‘Amazon.Com Of Collectibles,’ Expands Into NFT Market… And Could Change NFT Ecommerce For Good"

https://marketsherald.com/sflmaven-corp-the-a...-for-good/

Trading Patterns

Note 1: Details of runs in 2019 and 2020 of up to 433% have been deleted - still available to view in the contemporaneous record here.

Note 2: Now that we are expecting runs of 500% > 1000% in 2022 from current levels, details of 8 x runs less than 84% in 2021 have been deleted - still available to view in the contemporaneous record here - to make breakout patterns in a new tax year more evident. In addition, some details of stages observed in previous short squeezes has also been deleted.

Started breakout from .0038 (previous close) to .0050 on January 6, 2021

Ran from .0052 > .0064 on February 9 - 23%

Ran from .0062 > .0080 on February 10 - 29%

Ran from .0073 > .0091 on February 11 - 25%

Ran from .0070 > .0088 on February 18 - 26%

Ran from .0076 > .0091 on March 3 - 20%

Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%

Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%

Ran from .0169 (previous close) > .0200 (new 2021 high) on March 30 - 18%

Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%

Ran from .0098 (previous close) > .0119 on April 8 - 21%

Ran from .0060 (previous close) > .0117 on July 15 - 95%

Ran from .0018 (December > .0030 by December 14 - 66%

Maintained same bottom range - predominantly .0020 > .0052 (10% > 25% of the anticipated .02+) - for 71 trading days to December 31, 2021 as new interest tried bidding first but also bought some on the ask. By then, 823.3M shares - 98.3% of the low Unrestricted Outstanding Shares count - had been bought September 22 - December 31. As the balance at higher prices are held by longs, this should make it extremely thin to the upside in the .0052 > .02+ range. Since then, the same bottom range has been held for a further 14 trading days to January 21, 2022.

New interest traders / commentators + long-term traders with significant followings as at January 23 numbered at least 165 . One of the recent additions has 166K+ followers - the top 5 alone have 288K followers - see earlier post for list - and I'll be updating this going forward.

Expect a dramatic move up anytime we get sufficiently large buys set across several successive asks - taking out any walls put up by those that attempt to manipulate the price down by a combination of shorting and walked down, often "fake" walls - by which I mean cancelled when hit without filling.

A pattern of manipulation attempts has been observed for 26 months now - believed to be from a few people on an amateur forum who continually post disinformation nonsense. At least one of them has admitted to shorting it regularly although he is ridiculed whenever he appears now.

Any manipulators leave themselves open to getting short squeezed - as happened in 2021 on March 24 and March 29 for 129% and 84% runs and again on July 15 for 95%.

A number of times in 2021, more traders were willing to hit the ask above hold back attempts to top up their inventory of shares for trading throughout 2022 - especially during the phase when the company starts its qualification attempt to uplist to OTCQB which will require a sustained bid above .01 - and for trading on surge moves and short squeezes.

With many traders now known to be watching $SFLM at all times, those that try walking asks down are likely to get taken out by large buys - as has been happening over the past 85 trading days - and lose shares at just the wrong time.

As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important when deciding the ratio of shares to keep long-term vs locking in partial profits at peaks in the .01 > .02+ range.

Performance & Outlook

$SFLM is the Joint #1 Top Profit Pick on my Watch List throughout 2022 for self-evident reasons. It is currently trading well below where its market cap should be both for its current $10.241M revenue and for its planned 8 x revenue ahead under the Collectibles Marketplace Strategy. The company exceeded its 2021 revenue growth target of 30% - achieving 34.75% [see relevant sections above].

$SFLM was also the #1 Top Profit Pick and #1 Top Actual Banked Profit Earning Stock on my Watch List of both 2021 and 2020 due to the extent and frequency of its probable short squeeze runs. As a long-term project, this enables more shares being held for future growth and uplisting to be effectively converted to "free" by trading a portion of the overall inventory on significant moves - particularly on interim peaks around .0150.

It pays to be ready at all times for surges, uplisting to OTCQB and the long-term.

Continued large profit trading opportunities are anticipated ahead throughout 2022 and future years for those who maintain a large inventory of shares at various price points. Having plenty of shares - you don't need the cheapest - avoids the need to chase every time it runs and also locks up an ever increasing % of the low float and thereby deprives new interest of cheap shares - particularly those under .01.

Cancel any left over ask sell orders at close to get the maximum gap up at each open.

Expect .02+ at some point ahead in 2022 - and much higher in the longer term as the up to 8 x revenue from the Collectibles Marketplace Strategy kicks in (see forecast in earlier section) - and repeat runs in the meantime to .01 > .0150 - as the following catalysts play out:

- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven.

- Weekly eBay sales revenues visible to all share holders on a continuous basis.

- Updates from the company on sales weekly and PRs aroiund monthly.

- 2021 Q4 filings.

- Rebranding.

- Launch of SFLMaven's own on-line store - in addition to eBay.

- Broadening its multi-channel digital strategy [source: PR July 15].

- Exploring other sales channels outside of eBay to diversify and expand its reach [source: PR July 15].

- Addition of a Shopify store - launch TBA [source: 8th video]

- Diversification of luxury goods offered.

- Nationwide expansion of the NFT Division of SFLMaven.

- Collectibles Marketplace Strategy - acquire up to 10 x existing collectibles companies.

- Build revenue of each company to that of the current SFLMaven - $1M+ most months of the year.

- Large investors found by MZ Group from both their client base and investor symposiums.

- Social media influencing and brand building conducted by Heather King PR & Marketing.

- Completion of audit to become "Fully Reporting"

- Uplist to OTCBQ.

Websites / Social Media

SFLMaven website: https://www.sflmaven.com/

SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART

SFLMaven - 1stDibs on-line store: https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032

SFLMaven Twitter: https://twitter.com/sflmaven

SFLMaven Instagram: https://www.instagram.com/sflmaven/?hl=en

SFLMaven Facebook: https://www.facebook.com/sflmaven/

SFLMaven Annual Revenue - As At January 21, 2022

Assume that week quoted in company update is January 15-21 (Week 3)

Previous Total to January 14: $0.440M

Revenue This Week: $0.238M

2022 Total to January 21: $0.678M

Note 1: The majority of the revenue comes in each Thursday when the weekly auction ends.

Note 2: Estate items sold on eBay for 18 years - est June 2003 - revenue is limited only by the inventory available each week. This was clearly demonstrated several times during 2021 when desirable items were bought ahead of the auction eg "Buy It Now" sales August 1-4, 2021 were $51,696.

Note 3: 2021 Total Revenue: $10.241M.

Note 4: Pro-rata estimate for 2022 revenue - based on sales to January 21 and not including the anticipated increased earning rate from acquired collectibles companies or the NFT Division - 365 / 21 x $0.678M = $11.784M.

https://www.ebay.com/sch/i.html?_sofindtype=0...=1&rt=

https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032