I like that Whatnot article...
"And what we’re seeing from Whatnot is pretty consistent with what we’re seeing from all of the major upstart livestream shopping platforms that have raised or launched this year or less. It’s the idea of starting with a really niche-focused vertical for content and products and then expanding in the viable agencies from there."
"So we saw networks start with streetwear and then expand in the pop culture collectibles. Saw TalkShop start with books , and then expand into beauty and food. We’re saying NEWNESS launch with beauty, and now it makes perfect sense as you’re going to find a vertical to rally around to launch around. Definitely makes sense for Whatnot to pick the collectibles market, because like you said, it is exploding right now. It definitely blew up during quarantine."
I didn't know TalkShopLive started with books. Interesting.
What is more interesting is Verb's multi pronged approach. They did not create VerbLive to sell Pokemon cards although you could use it to do that.
Verb is starting out with a niche.
They are starting with an industry that has 100's of millions of products.
Heck, one of verbLIVE customer has over 300 million products.
So maybe let's correct that and say...
Verb is starting with an industry that has billions of products & services
I know what some of you maybe thinking...
Isn't that the same as Whatnot since they do live streaming too?
The only thing that would be the same is there are probably billions of Pokemon cards out there.
"Then on the shopping side, we were actually kind of surprised to see ourselves, that it’s almost more about the shopping element than it is the livestream element. So by far, the leading reason we’ve saw when we asked Chinese livestream shopping consumers, why they would tune into a livestream? Was number one, discounts, 38% said, discounts and number two, product exclusivity with 30%. So you have to be offering them either a product or a price that they can’t get anywhere else, but in that moment, on that stream."
Another thing I didn't know. I think us in the US need to learn that. I know what is the case as Costco when those people are standing there doing a demo of say a Grill. Usually those are the best prices you'll find all all year. But you wouldn't know that unless you shopped around and not sure Costco is going to tell you that exactly as people might wait once a year to only buy.
Back to the prong thingie I mentioned and a BIG difference between Verb and everyone else.
With Verb you'll have three choices where with everyone else you have one
verbTrifecta:
With Verb you'll be able to sell your niche goods on the Verb MarketPlace site
OR
Have your own LIVE event on your own that Verb gives you the tools for aka VerbTeams & VerbCRM via VerbLIVE
OR
Wait for this...
You do your own MarketPlace(s) with Verb technology
I believe that is a natural extension and who knows, may already be in the works. If I was a VerbLive customer that had 100's of millions of products, wouldn't I want to not only be like QVC, but take it to another level?
"And what we’re seeing from Whatnot is pretty consistent with what we’re seeing from all of the major upstart livestream shopping platforms that have raised or launched this year or less. It’s the idea of starting with a really niche-focused vertical for content and products and then expanding in the viable agencies from there."
"So we saw networks start with streetwear and then expand in the pop culture collectibles. Saw TalkShop start with books , and then expand into beauty and food. We’re saying NEWNESS launch with beauty, and now it makes perfect sense as you’re going to find a vertical to rally around to launch around. Definitely makes sense for Whatnot to pick the collectibles market, because like you said, it is exploding right now. It definitely blew up during quarantine."
I didn't know TalkShopLive started with books. Interesting.
What is more interesting is Verb's multi pronged approach. They did not create VerbLive to sell Pokemon cards although you could use it to do that.
Verb is starting out with a niche.
They are starting with an industry that has 100's of millions of products.
Heck, one of verbLIVE customer has over 300 million products.
So maybe let's correct that and say...
Verb is starting with an industry that has billions of products & services
I know what some of you maybe thinking...
Isn't that the same as Whatnot since they do live streaming too?
The only thing that would be the same is there are probably billions of Pokemon cards out there.
"Then on the shopping side, we were actually kind of surprised to see ourselves, that it’s almost more about the shopping element than it is the livestream element. So by far, the leading reason we’ve saw when we asked Chinese livestream shopping consumers, why they would tune into a livestream? Was number one, discounts, 38% said, discounts and number two, product exclusivity with 30%. So you have to be offering them either a product or a price that they can’t get anywhere else, but in that moment, on that stream."
Another thing I didn't know. I think us in the US need to learn that. I know what is the case as Costco when those people are standing there doing a demo of say a Grill. Usually those are the best prices you'll find all all year. But you wouldn't know that unless you shopped around and not sure Costco is going to tell you that exactly as people might wait once a year to only buy.
Back to the prong thingie I mentioned and a BIG difference between Verb and everyone else.
With Verb you'll have three choices where with everyone else you have one
verbTrifecta:
With Verb you'll be able to sell your niche goods on the Verb MarketPlace site
OR
Have your own LIVE event on your own that Verb gives you the tools for aka VerbTeams & VerbCRM via VerbLIVE
OR
Wait for this...
You do your own MarketPlace(s) with Verb technology
I believe that is a natural extension and who knows, may already be in the works. If I was a VerbLive customer that had 100's of millions of products, wouldn't I want to not only be like QVC, but take it to another level?
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