Because they need to advertise it for it to work -

Because they need to advertise it for it to work - if they want it to really work. This is a basic premise. They can’t expect the distributor or channel partner who is netting 15% on the deal to fund advertising on a large scale before even knowing if it will work. And even if it did, then the partner’s net income is 15% less the cost of heavy advertising and other expenses. This is Accounting 101.

My comments are only my opinion and are not to be used for investment advice. Please conduct your own due diligence before choosing to buy or sell any investment.