SFOR can levy ZM in competition if it can have mainstream audiences understand that its video conferencing solution is designed with protecting their confidential information as a priority and that PrivacyLok can strengthen their CyberSecurity if they are forced to use Zoom or other providers. This does need to be advertised. I think it is marketable - the question is will someone fund it?
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My comments are only my opinion and are not to be used for investment advice. Please conduct your own due diligence before choosing to buy or sell any investment.