Illva Saronno Expands Its Brand Horizons
Illva Saronno Holding S.p.A., the proud owner of renowned brands such as Disaronno and Tia Maria, has taken a significant step in enhancing its portfolio. The company's recent acquisition of Amaro Averna and Zedda Piras from Campari Group marks a strategic move to solidify its position in the global spirits market.
An Iconic Addition to the Portfolio
Renowned for their exceptional quality and rich histories, Amaro Averna and Zedda Piras have earned their places as esteemed brands in the world of spirits. Amaro Averna, crafted in 1868, has become synonymous with quality and boasts a robust international presence, particularly in markets such as the United States and Germany, making up 70% of its net sales.
On the other hand, Zedda Piras, a product of the 19th century, has cultivated a strong identity focused on the Italian market. The integration of these two brands into Illva Saronno's portfolio is expected to yield vibrant synergies, further strengthening its lineup of premium wines and spirits.
Continued Commitment to Global Growth
This acquisition is a testament to Illva Saronno's ambition. By bringing Amaro Averna and Zedda Piras under its wing, Illva Saronno not only demonstrates its commitment to growth but also marks a continuation of its expansion journey that began with the acquisition of Tia Maria Coffee Liqueur in 2009. More recently, the company has successfully added Sagamore Rye Whisky and Engine Gin to its expanding collection.
With an impressive annual turnover reaching 400 million euros and a workforce exceeding 800 employees globally, Illva Saronno operates distribution networks in key markets like the USA, UK, Netherlands, Belgium, India, and Italy. The company effectively reaches consumers in 160 countries through a dynamic network of distributors.
Voices from the Leadership
Marco Ferrari, the CEO of Illva Saronno, expressed excitement over the acquisition, stating, "The acquisition of Amaro Averna and Zedda Piras is another step towards strengthening our role as a Global Spirits player. With their recognized quality and heritage, the two brands will significantly enhance our international portfolio. We aim to uphold and promote the Italian culture and way of life globally, mirroring our appreciation for Campari Group's dedication to the spirits industry."
Simon Hunt, CEO of Campari Group, recognized the strategic importance of this transaction, stating, "The sale of Averna and Zedda Piras is central to our portfolio optimization strategy, as we focus on fewer yet impactful brands. Collaborating with Illva Saronno is invaluable, considering their proven successful history with Sicilian brands. Their commitment to these brands will undoubtedly support their growth and visibility in the market."
A Bright Future Ahead
The completion of this transaction is anticipated during the first half of 2026. Both companies are optimistic about the potential growth of Amaro Averna and Zedda Piras under Illva Saronno's stewardship, aiming to elevate these historic brands to new heights.
About Illva Saronno Holding S.p.A.
Illva Saronno Holding S.p.A. is a diversified company with deep roots in the culinary and beverage landscapes. Having over 800 employees and multiple subsidiaries both locally and internationally, the company exemplifies excellence in flavors and spirits. Established in 1947 by the Reina family, Illva Saronno has expanded its footprint globally, becoming a leading force in the spirits sector. Aside from its notable liqueurs, the company proudly distributes several prestigious wine brands including Florio, Duca di Salaparuta, and Corvo.
About Campari Group
With a robust portfolio of over 50 premium and super premium brands, Campari Group has established itself as a significant player in the global spirits industry. Known for iconic products such as Aperol and Campari, as well as notable whiskey brands like Wild Turkey, Campari Group operates in over 190 countries and employs about 5,000 people worldwide. Its commitment to quality and innovation has made it a leader in many markets.
Frequently Asked Questions
What brands has Illva Saronno acquired recently?
Illva Saronno has recently acquired Amaro Averna and Zedda Piras from Campari Group, enhancing its portfolio of premium spirits.
What impact will the acquisition have on Illva Saronno?
This acquisition is expected to strengthen Illva Saronno's position in major markets and promote its growth strategy in the global spirits industry.
How does Illva Saronno plan to promote Italian culture through its brands?
Illva Saronno aims to enhance the visibility of its brands and promote Italian culture and heritage within the global market.
What is Illva Saronno's annual turnover?
Illva Saronno boasts a consolidated annual turnover of approximately 400 million euros, showcasing its strong financial performance in the beverage sector.
When is the expected closing of the acquisition?
The closing of the acquisition is anticipated during the first half of 2026, paving the way for strategic development of the brands.
