What kind of a CEO is Mr. Leon of GRST? I email
Post# of 4861
I emailed Mr. Leon several months back and asked him two questions so I could determine the long term value of GRST. The questions are as follows:
1- I wanted to know what GRST's plans were for marketing to fill the Evernia property with patients and, 2- what plans they had for immediate expansion once that property was full and generating 10's of millions in revenue.
He thanked me for the questions and then firmly told me he didn't want to communicate the answers to just one shareholder but would reply in the future through a PR. Both questions were either answered or reinforced in the Dec 10th press release/8K. 1- For marketing, they would use Google's PPC or Pay Per Click system. 2- For expansion, they would look to use lending for future acquisitions, thus, avoiding share dilution.
A CEO sharing company plans with just a few shareholders is a warning sign IMO and he gave the correct response in turning me down and placing the info in a PR. Sharing promised answers with all shareholders shows proper followup and attention to detail. Important traits of successful people.
Based on his response to me and the following list shows that GRST has one of the BEST CEO's in Pinkyland!
1- He's selected several of the hottest industries in which to setup businesses, substance abuse rehab and COVID:
https://www.wisdomtimes.com/blog/understandin...nce-abuse/
https://americanaddictioncenters.org/rehab-gu...statistics
1a- PPE's and covid 19 treatments are in a shortage. Covid Clear helps meet this need:
https://ppeneeded.com/
2- His clinic's have experience, proficiency and name brand to treat celebrities who have the choice of virtually any clinic for treatment. Rob Ford, former Mayor of Toronto, endorsed them:
https://www.theglobeandmail.com/news/toronto/...e18830244/
3- As a follow-up to #2, Reputation is paramount in the addiction treatment industry. There are limited regulations and certifications required. GRST has a decade of history and clinical achievement in the industry.
https://www.forbes.com/sites/danmunro/2015/04...f2bc1b17dc
4- President elect Biden has endorsed substance abuse treatment over incarceration. Candidate Biden stated in the recent debate, no jail time, rather treatment. Government funding will be increasing for the mental health care industry and will be funded with Florida's recent $23 million dollar funding:
https://www.masslive.com/politics/2020/10/no-...ebate.html
https://www.npr.org/2020/10/21/926374277/trum...g-offenses
https://www.floridadaily.com/ron-desantis-ann...cares-act/
5- Mr. Leon recognized that Florida, is the 3rd most populous state and has great weather. It's a perfect location for a substance abuse clinic with a huge market in need of treatment:
https://www.worldatlas.com/articles/us-states...ation.html
6- He has planned out a non dilutive means of growing GRST: The Company will be very strategic with any share issuances going forward. Once the Company gets the convertible debt repaid with equity or fixed price debt,
https://www.otcmarkets.com/stock/GRST/news/st...id=1763638
https://www.globenewswire.com/news-release/20...ility.html
7- He's highly intelligent, has great command of language, clearly presents himself and cogently communicates his ideas to others:
https://americanbusinesstelevisionnetwork.vhx...-treatment
8- He has a growth plan for over 1000 beds and we are at the beginning of that growth cycle. It has taken a long time to get to this point and we are just getting started (at :26 seconds:
https://americanbusinesstelevisionnetwork.vhx...otcqb-grst
9- He's honest and a man of his word. He comes from an amazing family. Simply follow the PR's for the last several years and compare them to where we currently sit. He follows through.
10- He's created a company CURRENTLY worth multiple times the current price What is our valuation?
GRST will charge at the higher end of the addiction scale, (1:56 minutes of interview):
https://americanbusinesstelevisionnetwork.vhx...-treatment
Current capacity, 168/174 bed facility, (at :17 seconds) : https://americanbusinesstelevisionnetwork.vhx.tv/stocks-fast-movers/videos/ethema-health-corporation-otcqb-grst
Cost of treatment per month, high end of the scale, (at 1:47) https://americanbusinesstelevisionnetwork.vhx.tv/investing-small-cap-market-intelligence/videos/ethema-health-new-paradigm-in-mental-health-treatment
Cost of rehab treatment per month: $10-27,000 per month https://www.rehabs.com/addiction/how-much-does-rehab-cost/
https://www.verywellmind.com/the-costs-of-alc...ment-67863
I think Mr. Leon is an exceptional leader for a company quoted on the OTC's Pinksheets and that this will be born out in a much higher valuation of share price in the next couple of years.